3 Ways to Take Your Personal Brand Offline
I’ve shared lots of tactics with you about branding yourself online. But what about when you take relationships offline? When you meet people you may (or may not) have a relationship with online?
Although you’ll be in a different environment, a lot of the same rules still apply to offline relationships. You want to convey …
What Type of Personal Brand Do You Want to Develop?
Your personal branding strategy depends solely on your long-term goals. You have to brand yourself for the career you want, not the job you have. This means that how you brand yourself online is completely dependent on your chosen career path: employee, entrepreneur, and consultant. Each of these types of workers has to maintain their …
Advance Your Personal Brand and Let Content Persuade
Personal branders know objections and resistance are a part of the personal branding process and there are many great resources that detail strategies for handling objections. Many of these strategies focus on how to handle objections verbally in either face to face encounters or over the phone. There is much less thought leadership on how …
3 Ways to Acquire Referrals for Your Personal Brand
There is no greater gift your personal brand can receive than a recommendation, referral, or testimonial. I’m currently reading a great book by John Jantsch called The Referral Engine: Teaching Your Business to Market Itself. Although clearly a business book and not a personal branding book, so many of its principles can be applied to …
Tip: Empower Someone Else to Build Your Personal Brand
Before my book came out, I was managing my own public relations department (Me Inc.). I would read articles by journalists that covered marketing, careers, and technology, and respond to them. I would also pitch the media on relevant topics around personal branding and constantly network. Looking back at my efforts, I must have appeared …
A Cup of Coffee to The LAW of Personal Packaging
Time to grab your cup of coffee and dedicate a few minutes of your time to examining John Jenson’s Law of Personal Packaging.
John is a speaker and author who helps companies and individuals develop their message and deliver it in a way that invokes confidence and trust in their audience. Years ago, he told …
10 Reasons Why A Blog Must Be Your Main Personal Branding Hub
A few weeks ago, I asked you What is the Main Hub of Your Personal Brand Online?
Real people, real blogs2 people took up the cause:
Steve Campbell of the Social Branding Blog had this to say:
“My blog is my main hub. It’s the site that all of my social profiles link to …
30 Thoughts on the Power of Personal Branding
Keeping true to the nature of the way we consume content in bite sized pieces, here is a list of 30 thoughts on the power of personal branding, why it is important, and the affect it has on the world around you.
The content you create influences your perceived value The content you create in…5 Ways Guest Blog Posts Build Your Personal Brand
If you wanted to grow a new blog quickly, or give a boost to an existing blog, one of the best ways would be to guest post on relevant, popular blogs that are read by people who will probably want to read your blog too.
For example, Darren Rowse’s Problogger is one of the most …
Write Your Way to a Profitable Personal Brand, $5 at a Time
For several years, writing and giving away ideas online has been viewed as the best way to build your personal brand. It’s a popular and powerful technique, well-documented in numerous best-selling marketing books, like David Meerman Scott’s New Rules of Marketing & PR.
But, does it make sense to limit your brand building writing activities …