30 Thoughts on the Power of Personal Branding

Keeping true to the nature of the way we consume content in bite sized pieces, here is a list of 30 thoughts on the power of personal branding, why it is important, and the affect it has on the world around you.

1. The content you create influences your perceived value
2. The content you create in sum is your economic value
3. Your personal brand will be graded and rated by others
4. You control the content you create, others control their opinion
5. The first page on a search engine is the only page that matters
6. Search is a zero sum game, to rank you need to boot someone off
7. We meet more digitally than we do physically
8. To scale your personal brand you need to take risks, be edgy
9. Content, search and social networking is the new frontier of capitalism
10. Time is not an excuse, find time or your competition will
11. Your blog is an economic asset that has value
12. Your personal brand opens doors and attracts opportunity
13. Your personal brand is location based
14. You need to read and be read
15. Your blog posts are the road to your first book
16. Inbound links are the currency of the web – get more
17. The social graph is becoming the infrastructure of the web
18. Your reach is measured in your RSS and email subscribers
19. Your email subscriber list is your most lucrative asset
20. Your personal brand gives you leverage in life
21. Content is the new competition and both are increasing
22. An authoritative blog in the niche you work in can be a goldmine
23. Not everyone will agree with what you write – that’s a good sign
24. Most people are average, strive for excellence
25. Fine is not excellent
26. Push the envelope, takes risks and fail a lot
27. Learn from the failures and accelerate
28. Your ideas are the hidden roots of your success
29. When you blog you influence the opinion of others
30. Influence equals power