How to Create an Intuitively Desirable Brand
There’s a reason I’m on the radio every week talking about brands. It’s because I’m interested in looking at what makes brands tick, what gives a brand that irresistible spark that attracts business like crazy, and why one brand nails it while others fail.
Finding the cluesOne of the most exhilarating aspects of working …
A Cup of Coffee to “Better”
Today’s buyers are smarter.
They’re savvy and sophisticated and – without even thinking – they ignore the noise coming from a sea of mediocre content. Their ears perk up only when they’re presented with a message worthy enough of their attention.
And right now, there’s a lot of noise and very little that’s worthy of …
How To Best Build a Multi-faceted Personal Brand?
How should you build your personal brand when your expertise spans different, unrelated professions?
I recently attended a local business networking meeting where this topic came up.
Do, Did and NeededThe format was very simple. In the first half of the meeting, everyone in the room had two minutes to explain who they were, …
Set An Example Of Action
Networking is a verb. By definition, it is an action word. Thus, you cannot network by sitting back and letting the world operate around you. You need to get out there and actively involve yourself.
At work, if there are extracurricular projects to tackle or committees on which to serve, be at the forefront of …
Senator Scott Brown’s Brand Lessons
You’ve heard about Senator Scott Brown from Massachusetts by now. He’s the Republican (yes, you read that correctly) who made international headlines by winning Senator Ted Kennedy’s Senate seat (not a Republican) in the bluest state in the country and upsetting the Democratic majority in the U.S. Senate…no mean feat.
How did he do it? …
Shake Up a Job Search Success Cocktail This Holiday
Many times I write as I’m sitting at my desk looking out at the city (Chicago) streets below filled with traffic, people, and energy. Today’s blog is different; I’m writing it from one of my favorite spots, Starbucks. I love writing here because, other than fresh coffee, it provides a continuous flow of energy, which …
Brand Tall!
The crowning spectacle of any Olympic Games is the opening ceremonies. No matter what Olympic sport of which you happen to be a fan (or even if you are a fan of no sport at all), this exhibition is captivating, entertaining, and inspiring.
Traditionally, the opening ceremony of the Olympic Games is officially opened by …
Teases, Code Words, and Dances for Holiday Branding
“Can I just relax now?” you’re asking. “I’ve been working hard all year building my career, my brand, and my job. I’m going home for the holidays and I need a break.” Okay. You can have one for a little while, but your Holiday Branding Elf (me) asks that you don’t waste golden opportunities in …
Facebook “Bio” and Entrepreneurs
During once of Facebook’s recent re-designs, the “bio” section became front and center on the “info” section of a Facebook profile. This change appears to have replaced the “about me” section which was historically at the bottom of a Facebook profile.
Re-thinking the strategyFor the entrepreneur, this means they need to re-think their branding …
7 Types of Personal Brand-Boosting Blog Comments
Make a mark when leaving comments on other people’s blog posts or your own.
1. RespondAs a blogger, I know first-hand how frustrating it can be to have an audience that doesn’t respond when you ask them a specific question (and I don’t mean the usual ‘what do you think?’). Leverage this frustration by …