Don’t Build Other People’s Brands – Build YOUR BRAND
[youtube=http://youtube.com/watch?v=69Wl2pNDtaE]
Who is Gary Vaynerchuk?
From a platform as co-owner and Director of Operations of Wine Library, a wine retail shop in Springfield, New Jersey, Vaynerchuk gained widespread notoriety as the host of Wine Library TV, a daily internet webcast on the subject of wine. Vaynerchuk’s informal and “hyperkinetic” style is in contrast to conservative …
UMass Students Are Sucked Into the World of Personal Branding
Yesterday I had the opportunity to speak to an entire group at The University of Massachusetts (Dartmouth). The class had little to no knowledge about personal branding, social media or how to manage their careers. I was actually very surprised when I asked them to raise their hands if they were on Facebook or …
Video Your Brand: The “I Feel Like I Already Know You” Effect
I think books are amazing, but it’s the personal brand who authors it that matters the most. Before picking up a book and reading it, do you really know the author? I bet more than half the time you have never experienced the author in reality. You may have searched their name in Google, found …
Personal Branding is About Dedication
[youtube=http://www.youtube.com/watch?v=kCtNu4zbbIU]
Note: I have 14 other podcasts on my YouTube channel.
I shot this video when I came home from work. It takes me so much less time to do a podcast, rather than to do a full fledged written post. I also like to switch up how I deliver content, to make things more …
Boston College Student’s Get a Lesson in Personal Branding
I feel that personal branding should be the heartbeat of higher education. The logic here is that the sooner you discover your personal brand, the more risks you can take, as well as the easier it is to carve our your career path.
Today I spoke at Boston College to some freshman and seniors who …
Derrick Kwa Interviews Me – The Youngest of the Personal Brand’ers
[youtube=http://www.youtube.com/watch?v=ATjTap_oL1k]
The interview lasted for about 40 minutes and the rest can be found on his blog that he just redesigned. Derrick is 17 years old, therefore he is the youngest personal brand’er I know!
Info on Derrick:
“Born in 16 December 1990, in Singapore. I’m just an average guy, trying to forge his own …
The Future of Your Searchable Brand – With or Without Google?
The DLD conference was yesterday and it was held in Munich. The highlight of the event (Thanks TechCrunch) was a session called “Humans Disrupting Algorithms,” in which David Kirkpatrick of Fortune spoke with Jimmy Wales and Jason Calacanis. Jimmy has developed a beta of Wikia Search, whereas Jason Calacanis has been running Mahalo for a …
Tom Peter’s Path to Innovation Podcast
[youtube=http://www.youtube.com/watch?v=GHmc4Bfj7Fo]
Tom Peter’s discusses brand innovation (focused on Taiwan). We can’t follow the same path of companies or people from years ago. In order to stand out, you need to be different and choose your brand attributes wisely. Tom explains how branding is about spirit, excitement, and creativity. Enjoy this video and I’ll see you …
2008 Personal Branding Predictions for the Future
Here are some trends I have personally seen in the workplace and throughout my personal branding studies. These are just a few of the one’s currently on my mind and there’s plenty more where this came from.
Have a prediction of your own? Leave a comment!
The rise of consultants. Personal brands within larger corporations…Associate Your Brand Name with a Picture
I came across this podcast featuring Jeremy Schoemaker, taken by Elmer Thomas at the PubCon 2007 event. Jeremy’s corporate brand “Shoemoney” is represented by a logo resembling that of Superman’s legendary symbol. He creates a lot of awareness and brand recognition through passing out free T-shirt’s at events. His blog is one of the top …