Category: Personal Branding

Writing
Personal Branding

Why Be Concerned About Reference Checks

Reference checking is not standard. Smaller companies typically have neither the manpower nor the funds to do thorough reference checks, which could cost hundreds of dollars. Conversely, larger companies do reference checks but at varying levels of thoroughness. Different from the typical applicant’s concerns–which have to do with performance–companies typically do background checks for security …

female Entrepreneur Challenges
Personal Branding

15 Branding Hacks to Ramp Up Followers and Engagement

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Be an Information Spigot 

“I started out trying to …