A Future-Proof Brand Platform
One thing is certain as we move into the New Year…the personal brand platform is here to stay.
You may be wondering whether personal brands are just for celebrities or influencers. Perhaps once upon a time, …
How to Create a Strong Personal Leadership Brand…and Why It Matters
Your brand is what people say about you when you’re not in the room, Chris Ducker famously quipped. It’s true. Leadership is all about making sure that conversation is overwhelmingly positive.
You will surely …
How Can Lawsuits Hurt A Personal Brand?
The king of Epirus waged warfare against the Roman Empire at Asculum in Apulia in the year 279 B.C. Somewhat surprisingly, the king’s forces prevailed against the awesome might of Rome but suffered such grievous losses that victory still looked a lot like defeat. That king’s name was Pyrrhus, and it’s from his name that …
Avoid Ruining Brands
No surprise, many people hate going to parties. They avoid making it a priority. This is true even though they’re meant to be about having fun and celebrating.
One blunder may turn …
From Outer Flaws to Inner Fulfillment
Women in our society are not only aware of our perceived flaws — we’re obsessed with them. We spend countless hours and paychecks avoiding them or fixing them. We ruminate on our shortcomings day and night. They tend to consume us…and we let them. Achieving inner fulfillment can easily start to feel like a pipe …
How to Raise Your Freelancing Fees/Charges in a Conscientious Manner
It’s an inevitable part of the freelancing world. Eventually, you must raise your rates. It’s understandable to feel reluctant to inform your current clients of an increase in freelancing fees. After all, the last thing you want to do is scare off your loyal clients.
But think about this. Employees in contractual, fully employed positions …
Financial Services Branding: Where to Start
You should put your products or services at the center of the marketplace. This is age-old advice on how to find customers and sell your products. Likewise, this applies even if you’re branding a financial services outfit or agency. It definitely applies if you’re looking to launch a new brand this New Year.
To be …
LinkedIn Branding? Definitely.
It’s easy to overlook LinkedIn branding when much online chatter focuses on the aesthetic features of social media. YouTube has the swagger and Instagram has the glam. But LinkedIn is where the rubber meets …
Memorable Brands
The founders of Tesla, Virgin, and Microsoft are world-famous. You get that, right? But why are they so famous? PR? Newspaper stories? Criminal records? No! They have impressed their personal brand upon …
The Future of Your Brand
How can you stand out in a crowded field of marketers? You need an action plan for the future of your brand.
You can establish a strong network — …