Developing Your Personal Branding Story
Today it’s not about just having an online presence, but rather how your personal brand is perceived. In order to create a trusted image it is important to develop a story around your message and design.
How can your personal brand create a unique persona that stands out? Your brand story development will come from …
The Elevator Pitch Checklist
A recent article of mine covered most people’s lack of efficacy in practicing their elevator pitches at job search networking meetings. I wanted to follow up on that and prove my tenets, so I brainstormed with a group of trusted associates—all of whom are in transition—and we came up with some “best practices.” Following are …
Simple Steps to Build Your Personal Brand’s Author Platform
Both digital and traditional publishing are a great way to build a fan base for your personal brand. It takes the right research and planning to make this successful in a very competitive environment for your niche.
Are you working on a book this year? By focusing on the right target market and staying diligent …
Why Employees Should Think Like Freelancers
Being your own boss. Working from your couch. Taking as much holiday as you want, whenever you want it.
To the desk-bound employee, going freelance can seem like the ultimate dream. Until you look into it, and realize how much hard work it is. Constantly hustling for clients and worrying about making rent this month? …
How to Overcome Your Insecurities
Are you insecure at times? Of course you are, because this is how we keep checks and balances over our daily behavior. As a practicing career coach, I see this personality trait every day. And because about 70% of my clients are in transition, I see it more than others do. I remember that when …
Expertly Move from Possibility to Success
As valid sales possibilities rise in number, you experience the feeling of hope and motivation on the rise. It is the hope and motivation that inspire you to continue forging ahead in seeking out possible new clients or the best possible new job. Without hope, the motivation to persevere declines and then the thought of …
Business Lessons Entrepreneurs can Learn from the Movie ‘Joy’
I was on a three-hour flight at the beginning of this week and I watched the movie ‘Joy’ during my flight. The movie turned out to be much better than I expected with full of life and business lessons. Therefore, as soon as I got back I wanted to share with you my findings from …
How to Narrow in On Your Brand Message
Branding yourself with authority will do more than authenticate your image. In fact, it could turn your entire business around. If done correctly, you can position yourself above your peers and become a well known influencer within your niche. What’s the one thing you must always remember? People want to buy from and work with …
Every Decision is a Calculated Risk
Don’t wallow in indecision.
Problems are solved by making decisions; problems are avoided by making good decisions. The sooner you make a decision, the sooner you benefit from it. The earlier you make a bad decision, the sooner you can correct it.
The unanimous response from CEOs and C-level executives when I’ve asked the question, …
How to Stay Focused With Your Social Media Marketing
Your personal brand’s time is valuable online, and with so much information out there it is more important than ever to make the best use of it. With a strong and efficient social media plan your business can have an effective reach.
It is important to be actively involved in building relationships with your community. …