Category: News

Activist Robby Starbuck is intent on shaking up traditional Diversity, Equity, and Inclusion (DE&I) approaches used by major U.S firms like Tractor Supply Company, John Deere, and Harley Davidson. Notable impacts of his efforts include a $5,000 donation from Harley Davidson to the Milwaukee Repertory Theater, celebrated for its Pride events.

Through his venture, Starbuck …

Stanford University’s School of Sustainability has come under fire for its engagement with the Brunswick Group, a PR firm known for representing fossil fuel companies, igniting disappointment among campus activists. Critics are arguing that this partnership undermines Stanford’s sustainability commitments.

Despite the Brunswick Group also serving a wide array of clients, including renewable energy companies, …

Yahoo, the digital giant behind brands like AOL, uses technology such as cookies to provide personalized ad experiences and improve user engagement. Through its diverse portfolio of applications, Yahoo creates an ad space chock-full of growth opportunities for businesses.

Yahoo’s technologies offer a host of benefits, like identifying users, enhancing security, and reducing spam. These …

It’s unarguable that the search industry has been through significant trials. The challenges ranged from overburdened work schedules and erratic market trends to a whirlwind introduction of technological advancements. Despite these difficulties, the industry has managed to leverage adversity as a catalyst for innovative growth and evolution.

Throughout these shifting sands of the industry, one …

Last year, the Search Engine Optimization (SEO) sector shifted drastically, challenged by macro environments, AI advancements, and continuous algorithm updates. This volatility encouraged firms to rethink digital strategies and adopt more adaptable SEO methods. Continuous learning and agility are now priorities in SEO practices, meaning strategies are consistently adjusted based on search engine trends, user …

EQT Corp, a major player in the northeastern Pennsylvania’s natural gas industry, recently announced its plans to offload the remaining 60% share in its non-operated Northern Marcellus resources. This move follows the company’s hefty $5.45 billion acquisition of Equitrans Midstream, and aims to alleviate financial obligations.

Earlier this year, EQT had a successful partial stake …

In an effort to alleviate financial pressures, Appalachian gas production giant EQT Corp. has announced plans to sell the remaining 60% stake in its non-operated Northern Marcellus assets. This decision comes in the wake of financial strain caused by the recent acquisition of Pittsburgh-based firm, Equitrans Midstream.

The integration of Equitrans Midstream has led to …

High praise has been given by the co-founder of Ragged Edge to the branding strategy of Charli XCX’s recent album for its potential to revolutionize traditional methods. This strategy effectively encapsulates a particular era while staying engaging for modern audiences. By boldly reflecting elements of pop culture throughout the album, Charli XCX heralds a new, …

EQT Corp., a leading Appalachian gas producer, is working on a strategic initiative to sell the remaining 60% stake in its non-operated Northern Marcellus assets. Driven by the ambition to decrease its debt, this action also lies within the company’s broader plan to concentrate on its core operations.

The company anticipates that the sales proceeds …

The marketing scene is undergoing a swift transformation, as demonstrated by the marketing of Charli XCX’s latest album. Ditching traditional methods, this fresh wave of advertising prioritizes real-time interaction, cultural resonance, and digital creativity. Breaking away from an overly polished image, it emphasizes authenticity and individuality, thereby echoing Charli XCX’s musical style.

This new approach …