Personal Branding Weekly – #1 Must Do to Accelerate Networking
A popular saying is that “Social Media is word of mouth marketing on steroids.” Another is that Social Media amplifies your word of mouth.
Both of these statements are true.
The mistake that’s made is in the foundation or in the assumption that word of mouth in that connections or association already exists. It must …
The Challenges and Strategies of Changing Industries
Changing Industries
Do you want to change industries but find that you’re running into a lot of roadblocks? If so, you are not alone.
A couple of years ago, I had a client who was a PMP certified project manager. He had a lot of project management experience managing IT projects, but he wanted to …
Is SEO Still Worth the Effort?
Since its inception, search engine optimization (SEO) has been the bane of many web masters’ existence. Just when you thought you had it mastered, the algorithm changed and you were back to square one. The newest Google update is no different and has had many throwing up their arms surrendering attempts to make the search …
How Personal Brands Can Succeed in SEM
Why Search Engine Marketing (SEM)?
Having your website rank in search has changed dramatically over just the last five years, and many brands may have seen a decline in their ranking. Since social media came onto the scene, the way people look for information on the Internet has become much more conversational. Google in particular …
Do These 5 Things to Market Yourself Well
Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.
Viewing yourself as the product that you are marketing, might help you in wrapping your mind around the power and the necessity …
Are You Just Looking for a Job, or Do You have a Campaign Going?
No one needs to reiterate that today’s is a difficult job market that is unprecedented in recent times or that regrettably, many people are looking for jobs for extended amounts of time—sometimes for years! As a career coach, I often work with such people, and I notice that they have things in common: None of …
Personal Branding Weekly – Should You Stay or Go?
In everyone’s myth of the time deprived world, comes those moments of every busy executive or entrepreneur when they must ask should I stay or should I go? (Can you just hear the music from “The Clash” in your head now?) What I’m referring to are the dozens of networking events that bombard us via …
Six Tactics to Increase the ROI of Attending Conferences
Whether you’re a business professional or entrepreneur, there’s a good chance you’ll benefit from attending a conference. Trade shows, annual conventions and industry meetings are a great way to attract clients and network for future job opportunities.
Do you want to get the very best ROI possible when attending industry events?
Six Tips for Getting…Why Your Personal Brand Needs a Video Presence
For years it’s been known that in order to really establish a trusted personal brand, you need to have an online presence. Websites, professional social media accounts and blogs are integral to establishing your expertise in your industry and helping you reach audiences that are impossible to engage with in person.
Evolving consumer technology has …
Attract More Website Visitors for Your Personal Brand
A professional website presence that reflects your brand is the start to showcasing what you have to offer. Engaging in social media and posting content on other sites is important as well – but, the goal is to have a web design that will bring visitors back again and again. Social media, guest posts, everything …