Your Online Brand: LinkedIn, or Just another Pretty Facebook?
Social media is all the rage. Even Fortune500 companies, who are always on the trailing edge of technology, are getting into it. How about you? Is your personal brand supported well by your social media footprint and activities, or not? There are dozens of social media sites, but I will be limiting this post to …
5 Steps to an Engaging Personal Brand
Personal branding is more than just a way to market yourself as a talented candidate — it’s also a valuable tool for connecting with people within your industry.
Instead of creating a personal brand only to advertise your name, build a brand to network with successful people in your industry. Your network is one of …
Paying it Forward to Establish Your Personal Brand
Have you considered what paying it forward will do for your personal brand?
According to Wikipedia: “Pay it forward is asking the beneficiary of a good deed to repay it to others instead of to the original benefactor”.
In my career, I’ve had plenty of people take an interest in, and help, me. So for …
Three Ways to Create Luck
Dave didn’t really want to go to the networking meeting. It was the fifth one this month, and he was getting tired of the bad coffee and the too-soft bagels. But he had promised Shannon after bumping into her at the store. She invited him, saying it was some exciting new group, and he would …
Four Strategies for Your Job Search Networking
Various studies have found that 45% to 70% of job seekers got their jobs through networking. More recently, a survey by Lou Adler discovered that 60% of the job seekers he surveyed found their jobs through networking. In a recent article titled Hire Economics: Why Applying to Jobs Is a Waste of Time, Mr. Adler …
Become a Better Networker in 4 Simple Steps
You decided it is time to move on and have a new job or maybe you are in the middle of switching your career. You have put together a great resume and a cover letter and you have started searching for jobs. Now, it is time to connect with other individuals who can help you …
Asking for AIR – Advice, Insights, and Recommendations
Frequently, when people use their contacts to try to change jobs or careers, they make one of several mistakes:
They spend the whole time talking about themselves They spend the whole time asking questions the other person doesn’t feel comfortable answering They squander the opportunity and forget to meet their primary objectives.How you present …
Beware the Outplacement Cookie Cutters!
Outplacement is a service intended to provide support for people who have lost their corporate jobs. Since the former employer pays for such services, job seekers are sometimes confounded by the actions of their outplacement provider…especially the larger ones. This confusion can be eliminated by reading a 2009 Wall Street Journal article titled Outplacement Firms …
Networking Strategically to Communicate Your Personal Brand
What is networking strategically? It is networking with a defined goal and a strategy to get to that goal. Let’s look at some examples:
You are unemployed, and you are looking for a job – Your goal might be to get to know the recruiter who handles positions for a company or the hiring manager…The Impact of Social Media Automation on Your Brand
Keeping up and consistently updating social media accounts are imperative to building your personal brand but can also prove to be time-consuming. The onslaught of social media automation tools within the platforms themselves and from outside applications has made it easier to post fresh content around the clock. But can too much automation actually hurt …