How to Get Employers to Love Your Brand
We all know personal branding can help you market your expertise and land a job. However, do we really know how to get our personal brands noticed by employers?
One of the key factors of building your personal brand is creating one employers and recruiters will love, which will give you an edge on your …
Networking Buddies (When BNI Failed, I Won)
There are many folks who are strong believers in BNI and how it has helped them grow their businesses. For me, BNI never helped. I attended and even joined a BNI group, went for a year and saw no value. I know that this is not the common experience, but if it is your experience, …
Quarterly Reports
Four times a year, publicly traded companies are required to submit quarterly earning reports to the Security Exchange Commission. The information disclosed in these reports provide a snapshot of the financial health of the company. Earning reports are part of a stewardship process – investors have entrusted firms with money to run the company and …
3 Ways Pinterest Can Build Your Brand – Really!
There seems to be a hierarchy of social media when it comes to “serious” brand building. At the top of the pyramid for business credibility is LinkedIn, with its sleek, uncluttered, resume-style look. Twitter comes in next, by most accounts, for its ease of use when it comes to connecting to strangers that can help …
Connecting on LinkedIn is Like Asking for a Date
Have you considered that when you are connecting on LinkedIn you should follow the same rules that you used when you asked for a date?
I have been married for over thirty years. I only vaguely remember those awkward feelings when asking for a date. I do remember that I did not want to be …
The PROPER Way to Make an Email Introduction
There is one absolutely right way and one absolutely wrong way to introduce two people via email.
The wrong way: “You should talk to my friend Meghan. Here’s her email. Tell her I sent you.”
The right way: Read on, MacDuff.
Have you ever had someone call or email you out of the blue, and …
Networking and Business Growth for Massage Therapists
I’m surprised at the number of people who think networking is a waste of time. They think it’s silly, or some piece of business jargon that means standing around with a coffee in your hand talking about nothing.
I especially hear it from people who don’t have jobs that typically rely on networking, but they …
Personal or Professional? How to Balance Your Brand Online
When building your personal brand, you’re constantly told to keep things on the professional side. People will respect you as a professional if you act like it. But between Facebook, Twitter, LinkedIn, Instagram, and whatever other sites we’re on, it’s hard to create a balance between the personal and professional things we post online.
The …
Three Things No One Tells You about Social Media
Social media allows us to connect with professionals and amazing people all over the globe. Millions of people use networks like Facebook, Twitter, and LinkedIn to connect daily and build their personal and business brands. However, there are three things that few people mention when it comes to using social media for personal branding.
If…Using Google+ Hashtags for Your Personal Brand
Hashtags have certainly proven their effectiveness as almost all social media channels have integrated hashtags in their systems. Recently, Google+ took a step in the same direction and introduced hashtags that are closely similar to those used by Twitter and Facebook. It is an interesting addition that will bring changes on how one can promote …