8 Essential Elements of a Successful Content Marketing Strategy
If you’re looking to improve your website’s traffic and overall engagement, you need to start implementing a content marketing strategy.
Content marketing is one of the most effective ways to reach your target audience and engage them with your brand. Below, we will discuss essential elements that are key to any successful content marketing strategy.…
Metaverse In Brands
The Metaverse is made for personal branding. However, marketers share a common thought. “How can my brand position itself in the Metaverse in 2022?” What is the Metaverse, and how does …
Hybrid Teams: The Future of Digital Marketing
Today’s world has shifted to a digital realm, and to keep up, businesses and companies have adapted to this new technology. It’s become increasingly important that companies learn the ins and outs of this online market to benefit from it. And with great power comes great responsibility — or so they say. Today’s industries adapt …
Marketing with NFTs
Sports companies help fans search for college campuses and other locations to find more than one million virtual footballs. These may include NFTs, which they can keep or sell.
NFTs are vouchers …
Do You Really Need an Instagram Influencer? Probably.
Marketers who want visibility on Instagram face many challenges when using the platform to their advantage.
There are many problems and challenges associated with Instagram influencer, or branding, marketing. …
Low Budget Marketing Ideas for Any Businesses
Companies which don’t have big marketing budgets have to think differently and find out smart ways to market their products. If you are working in one of these companies, then this week’s blog post is for you. Below you can find 4 low budget and different marketing ideas for any businesses.
Reuse What You Have: …
5 Tips for Boosting Your Marketing Efforts in The Back Half of 2021
We are dealing with the pandemic’s economic ripple effects right now that have had real-world ramifications for small and midsize businesses and their marketing campaigns. Countless “temporary” business closures have become permanent and the enterprises that survived now step out into a world forever changed by the virus.
Pandemic-induced shifts in consumer behavior accelerated marketing …
Don’t Lose That Sale: Use Cart Abandonment Emails
The most unfortunate occurrence for any eCommerce business owner and marketer is cart abandonment. It’s frustrating when a user adds products to their cart and then leaves without completing the purchase. According to SalesCycle, 75.6% of carts were abandoned in 2018. This statistic is all the more distressing because this number was 74.5% in 2016 …
4 Best Gifts for High-Value Clients
“Thank you” is a powerful phrase, but it’s just that: a phrase.
You thank every customer for their business. When it comes to your most valuable clients, how can you communicate that extra level of appreciation?
You could offer a discount on future purchases, but it’s easy to see that as a sales tactic. A …
6 Tips for Content That Converts
Name a major company, and you can bet it invests in content marketing. Among those with 100 or more employees, 84.5 percent use the tactic to build awareness and generate leads. So why is it that barely half of B2B marketers think it produces “good” ROI?
The reason is simple: Not all content converts. Content …