4 Best Gifts for High-Value Clients
“Thank you” is a powerful phrase, but it’s just that: a phrase.
You thank every customer for their business. When it comes to your most valuable clients, how can you communicate that extra level of appreciation?
You could offer a discount on future purchases, but it’s easy to see that as a sales tactic. A …
6 Tips for Content That Converts
Name a major company, and you can bet it invests in content marketing. Among those with 100 or more employees, 84.5 percent use the tactic to build awareness and generate leads. So why is it that barely half of B2B marketers think it produces “good” ROI?
The reason is simple: Not all content converts. Content …
How to Make a Logo that Perfectly Matches your Brand
You may know this already, but your company logo is the beating heart of your brand. Your rivals, leads, and customers will judge your business with your logo. So, it has to be perfect. The question is, how do you create a perfect one in the first place? In this post, you will get all …
Corporate Cultural Responsibility
The pillars on which you build the foundation of your brand are truly important. Another essential consideration regarding that fact is some pillars are more complex than others. Culture is one of those sophisticated systems of support successful businesses employs to remain sustainable. As a result, here is another aspect of business culture that can …
(En)Counter Culture
Whether you realize it or not, we are at a pivotal juncture in the marketing and advertising industry. This industry is one that is (and always has been) located at the point where information, entertainment, politics, technology, society & culture converge. The last four elements listed have become more prevalent since the turn of the …
How to Make Your Customers Feel Valued
When your customers feel valued, they stay loyal to your business. Loyal customers also help you get new customers by telling about your business to their friends and coworkers. They do free word of mouth marketing for you and as a result, your business grows. Therefore, you need to value your customers and make them …
Include The Right Instagram Hashtags For Your Brand Marketing
Having a well-planned mobile marketing strategy is an important part of building your personal brand on social media. Leveraging hashtags to their fullest potential is also important for visibility and growth.Instagram is near the top of the networks today, which makes this a must-engage platform for brands. Posting relevant images and videos that your audience …
The Art of Attracting Customers for Your Brand With Inbound Marketing Tactics
As a personal brand your website visitors mean potential sales and brand advocates. Inbound marketing is a well known technique that can help you build more visibility online.
A well executed marketing plan is not enough any more in order to build a strong presence. The fact is that both social media and the state …
How to Set Up Your Twitter Brand Account the Right Way
Social media marketing is the best way to attract more leads and customers for your personal brand. People use their mobile phones as well as their computers to ask customer service questions, search for information, purchase services and products, and share with others what they have found. Twitter is still at the top of the …
Why Corporate Promotional Products are Still Important
All of the businesses want to reach out more and more customers and they try many different marketing tactics for this. They use social media, TV and magazine ads, and outdoor campaigns. However, they often forget promotional products or undervalue the power of them. Handing out free promotional products can be very powerful for your …