Is Personal Branding Life?
Our virtual lives and the life we lead in reality are quickly becoming one. Most phones have cameras, some have a video feature and almost everyone you know has a computer with an internet connection. Furthermore, a lot of people have phones, such as the iPhone, that give you access to the internet even without …
From Function to Feeling in Personal Branding
There can be major emphasis placed on the importance of function when relating to personal branding. “Send me your resume,” the manager will say, “I want to know more about your experience.” Function can be defined as your ability to accomplish a task. This could also be called your “technical” skills.
I wanted to shift …
Is Visibility More Important Than Money?
The cost of content is decreasing, but the importance of content is increasing. Now and in the future, your main differentiator will be your personal brand. Distribution and promotional costs are being reduced in price because of social media tools that allow you to achieve both. More and more people are preaching that “social media …
Personal Branding Interview: Scott McGrew
Today, I spoke to Scott McGrew, who has 20 years experience as a television reporter, 10 of them as a technology reporter. His work has been seen on CNN, CNBC, MSNBC and the BBC. He has been nominated for 10 Emmy Awards and reports on technology on the Bay Area’s NBC. In this interview, Scott …
What’s in a Brand Name?
I gave a presentation to students at James Madison University a few weeks ago, and one young lady asked me what name she should put on her résumé – Nikki, the name she’s built for herself online, or Nicole, her legal name. Another young lady chimed in that her given name is difficult to spell …
Personal Branding Interview: Jerry Springer
Today, I spoke to Jerry Springer, who is best known for the Jerry Springer Show. He was also the mayor of Cincinnati, and is a political pundit, lawyer, award-winning newscaster, country recording artist, and international emcee and TV personality. In this interview, Jerry talks about how to stand out in a world filled with endless …
18 Sources of Personal Branding Credibility
The most important part of your personal branding strategy lies in your bio, which is sometimes called a profile. A bio, just like a brand or career, isn’t something established overnight. It accumulated and builds as you become more established. Your bio may appear in several different places at a given time, including the summary …
Personal Branding Interview: Aaron Kwittken
Today, I spoke to Aaron Kwittken, who is the CEO and Managing Partner of Kwittken & Co and a previous vice president at Fleishman Hillard. In this interview, Aaron goes over some obstacles he faced in becoming successful at a young age, how his role as a PR person has changed and what you should …
10 Personal Branding Predictions for 2010
Each year, I give my personal branding predictions in the December time frame, but this year, people are starting to ask me about the future earlier. In 2008, the focus was on behavior changes and in 2009, I concentrated on the economy and the struggle to protect your brand at all costs. This year, I’ve …
Personal Branding Interview: Robert Kiyosaki
Today, I spoke to Robert Kiyosaki, who is the author of the popular classic and international bestselling book, Rich Dad Poor Dad. He has sold tens of millions of copies of his books and his latest book is called, Conspiracy of The Rich. In this interview, Robert explains why now is the best time to …