What’s the Cash Value of Your Brand?
Coke. Southwest Airlines. You.
I’ve always thought there should be one simple, common sense way to value a corporate brand. It would be something like, “If everything burned down, what could we go to the bank and borrow based on owning the brand name?” In other words, what are the rights to the brand worth, …
Cover Letters – Poor Choice For Job Seeker Branding
Most job seekers use cover letters to try to differentiate themselves, but cover letters are a lousy way to differentiate yourself as a job seeker today.
Your personal brand is the first impression you give to readers.
Your personal brand is used to decide if you’re qualified or not. TheLadders’ heat mapping study of how …
Three Tricks to Get Your Email Opened
We all know that getting over the inbox hurdle can be a challenge. Whether you are trying to land an informational interview, a sales call or a job interview, getting your email opened is the first step to success.
The challenge is that people routinely get dozens – even hundreds – of emails in their …
Expand Your Brand on a Busman’s Holiday
Want to expand your personal brand and find a way to pay for some vacation time at the same time?
Try a busman’s holiday.
A busman’s holiday is a vacation where you spend a lot of your time doing the same thing, or at least something similar, to your regular job.
The term is originally …
Presents aren’t The Only Thing the Holidays Bring…
It’s that time of year again and you know what that means…
As we roll into December, managers and employees across the country prepare for everyone’s “favorite” things, performance reviews!
While a performance review is less than fun (both for those having to put them together and for those who they are about), it is …
Branding Value vs Skills
Most of us brand our skills when creating a resume.
We brand our skills because that’s what we were taught to do.
Up until 2007, employers searched for skills because there was a shortage of skilled candidates from the 1940’s until 2007 … So employers searched for skills.
Since employers searched for skills, we were …
Find Your Dream Job? Develop Rare and Valuable Skills!
What does it really mean to find one’s “dream job” or one’s “dream school” or dream anything? I would like to explore this topic for the sake of redefining dreams as they relate to our career choices and to consider how managing our notion of dreams correspond to ones happiness. Dreams are by definition a …
You ALWAYS Need a Business Card
As an ongoing experiment, I’ve spent the last year without business cards to see whether I truly needed them or not. I work in digital marketing, which means most of my work and communication happens online, not on the phone.
And since nearly everyone in the digital marketing world knows how to get in touch …
The Power of the Pen
Do you write thank you notes?
Do you write them by hand or do you type them?
If you receive a hand written note do you hold the sender in a level of higher esteem? Do you feel it says something about the sender?
There is a lot to be said for a good old …
Be Your Own Brand, Not Your Generation’s
Whether or not you’ve heard the term Millennial or Gen Y, you’ve probably heard a few of the stereotypes associated with your generation (those born approximately 1982-1995), such as lazy, entitled or too tech focused.
As Millennials enter the workforce at a rapid pace, it is important that young workers not only recognize that these …