3 Personal Branding Surprises Thanks to Sandy
During the week of Superstorm Sandy, it was easy to tell whose Twitter feed had been stocked with scheduled tweets. Automated messages about free giveaways or maximizing SEO seemed so out of place in a stream of updates about lost power and dangerous water surges.
Obviously not everyone I follow on Twitter was affected by …
One of the Biggest Mistakes Companies Make
Working for a large corporation I am accustomed to the same regular routine. If the previous year (or quarter or month) was a good one, then there is a brief period of celebration and recognition and then it’s on this year and how we need to “keep up the momentum” or make “this year the …
Where Success is Really Hidden
Not all successful people are happy. Some successful people are stressed out, miserable, angry, frustrated, depressed and lonely. They are barely able to get up in the morning. They trudge through the day. They might as well be breaking rocks on a chain gang in a 110-degree heat, with no water breaks. Their health is …
Branding For A Job Vs Branding For An Opportunity
Most job seekers brand themselves for a job because that’s how we’ve been taught to write resumes.
We’ve not only been taught to write resumes branding ourselves for a job, but it was reinforced while there were candidate shortages – because you could make lots of mistakes in a forgiving job market.
But in a …
Say, Show, Repeat: Personal Branding Secret Sauce
The purpose of your personal brand is to communicate with your target audience — potential clients, employers and people who might be able to refer you to them.
And, doubtless, you’ve taken time to think long and hard about who your audience is, how you can help them and why they should choose to work …
Google AuthorRank Helps Personal Branding
If you’ve been hearing some talk about Google’s new AuthorRank algorithm, you need to pay attention to what’s going on with it, because it’s going to affect not only your SEO, but your personal branding.
AuthorRank is Google’s determination of how much they trust you to provide interesting, valuable content, and not dirty, nasty spam.…
The Only Reason To Create a Personal Brand
The purpose of personal branding is to ATTRACT what you want from others, without the stress of selling, sending out dozens of ignored resumes or begging investors to fund your venture.
In other words, the only reason to create a personal brand is to help people who HAVE the things you want, enjoy the privilege …
Branding Yourself As Perfect For A Specific Opportunity
Are you branding yourself as a strong candidate for a range of opportunities?
It does for most of you, because that’s how we all were taught how to write resumes, creating a single document that would interest employers for a range of opportunities.
The problem is, you think this is a good thing.
… but …
Build Your Brand Through Developing Your Self-Awareness
A key component of developing your personal brand is to understand your strengths and weaknesses. It can be difficult to step outside of our self-perceptions and take a critical look at ourselves, but the process of doing so is imperative to increasing our self-awareness and focusing our brand towards areas where we are confident we …
How to Speak to an Executive
Most of us have been asked the old cliché, scenario.
“What would you say if you were in the elevator with the CEO of your company and you had to pitch him/her an idea but only had the time from when the elevator left the lobby to when it reached their floor?”
The ability to …