Personal Social Media Profiles on a Corporate Website
As discussed in my previous posts, I believe that the brand of an entrepreneur can be very valuable to a startup – especially in the early stages.
Why?Because an entrepreneur’s brand (especially if they are viewed as an expert in the industry that the startup is in) can provide comfort to potential new customers …
Jack of All Trades, Master of Two: Branding that Sticks
It happens all of the time. When I ask someone, “What brings you to mind when people are facing challenges at work and they need some help?” guess what happens.
Nothing. Dead air.
“Well, I’m good at solving problems” will then trickle out. Next, “I like to develop strategies to address companies’ needs, then to …
7 Personal Branding Predictions for 2011
Every year, since 2007, I’ve made some personal branding predictions for the following year. In 2007, I predicted that we would see a surge in freelancers, which was accurate because 30% of all Americans are free agents now. I also mentioned that our education systems would start teaching classes around the new tools and web …
Secret Weapon of the Job Transition Campaign
The reference portfolio is a powerful tool that deviates from traditional ways of thinking about landing a new job. But the truth is, the reference portfolio may be the most powerful tool you’ll have in your job transition arsenal. Take a moment and grab a few books from your library and look …
Living Your Brand
Caroline may get called to work in the middle of Thanksgiving dinner. Mike works weekends, so he can hit the ski slopes on a weekday. Sean works flexible hours and goes to kindergarten with his daughter when the class has an interesting activity or outing. Jane may be away from home for weeks at a …
Personal Brands: Did You Trick or Treat?
Inhibitions are gone when the costume is on.
Last Sunday night, you may have taken on a new identity in search of a pillowcase filled with candy. Or, perhaps like 52 million adults, you dressed up in search of a romantic partner in a bar filled with Lady Gagas and Jersey Shore’s Snooki. Those were …
Personal Branding Interview: Marcus Buckingham
Today, I spoke to Marcus Buckingham, who was interviewed for the seventh issue of Personal Branding Magazine back in early 2009. I’ve also interviewed his wife, Jane Buckingham on this blog. Marcus is a New York Times bestselling author, international speaker, and consultant. his latest book is called Find Your Strongest Life: What the Happiest …
Enhance Your Brand Identity by Attending Conferences
While having an online presence is definitely important today, there’s still something about face-to-face connections that the Internet is lacking. That’s why attending conferences or professional development events can enhance your brand and awareness in a new way than social networking can.
In addition to meeting new people and growing your network, you can also:…
All Good Brands Prefer Setting a Higher Standard
As an interpreter of clues in the world of branding, I often feel like a forensic anthropologist. There’s this uncanny habit I have of scanning the new brand landscape and spotting the bright sparks that are showing up, staking out their territory and making a difference. It’s easy to spot the bright power sparks. Here’s …
The New Era of Protean Careers
Get used to the term for it’s here to stay. Better yet, we all better get used to the concept of Protean Careers. Indeed, the American workplace has changed forever; and this is presenting significant problems for many who have come to depend upon the “Industrial Age” workplace. …