Personal Brand Recovery When Credit Is Due
If you want to succeed, it’s essential that you protect your brand and online reputation. You want to be known for who you are and what you stand for. You want to be given credit for your accomplishments.
Most of the time, you probably do get appreciated or rewarded for your efforts. Your supervisor promotes …
Four Steps To Prepare Yourself For A Career Change
When you want to change careers — to a new field, a new industry or both — your personal brand can feel like a ball and chain weighing you down.
It can seem like your brand does is HURT your plans to change careers, rather than helping you achieve your goals.
But it doesn’t have …
Willpower: The Fuel Behind Your Career And Your Brand
If you are a regular reader of this blog and other personal branding quality materials, you are probably convinced by now out that your brand is one of your greatest (if not ‘the’ greatest) intangible assets at your disposal. It is also absolutely key to the build-up and development of your career in these most …
Sometimes A Great Brand Is Not Enough
As many of my fellow contributors have written, the personal brand you create is one of the most important determinants of your success both inside and outside of the workplace.
We have talked about how it takes time and many steps to build up a strong reputation (let alone the work that goes into maintaining …
Four Steps To Finding Or Starting Your Own Tribe
Do you have a tribe? Seth Godin says a tribe is a group of people connected to one another, to a leader, and to an idea.
A tribe is not necessarily a geographic group of people bound together by proximity and family. A tribe can be a group of people centered around a single idea, …
Senior Year In The “Real World”
For those who remember the good old days when we were still in school…
Freshman year is when you are just getting acclimated. Sophomore year, you start to figure things out and gain some confidence. Junior year is about hitting your stride and performing well, and then senior year is about planning for the next …
Your Personal Brand Toolbox: The Informational Interview
Your personal brand is based on two things: You and Your Target Audience.
You need to know a lot about both.
Identifying and understanding things about yourself: your personality, your strengths, your weaknesses, your signature, is a lot of work. It is work that can be done through introspection and consultations with trusted confidants.
Learning …

The Key To Strong Personal Brand: Having No “Buts”
About a year ago I received a promotion at work. The new position was an absolutely amazing opportunity and one that could teach me a lot and help me build many connections throughout my industry. It was also a position that I did not have all the ideal “qualifications” for. In other words, my boss …
What Makes You So Special?
It sounds like a snarky question, but the answer is the core to your personal brand.
What is it that you can do that no one else can? Maybe your technical skills enable you to soar above the crowd. Maybe you can get away with making jokes others can’t and help people smile while they …
Five Secrets To Write Outstanding Presentations
Want to write great presentations that leave your audience wanting more? Want to avoid Death By PowerPoint, but still need a slide deck?
The secret to outstanding presentationsHere are five secrets I use in creating outstanding presentations.
1) Start with the title.
I always start with titles similar to the ones I’ve done here …