All Brands Should Embrace the Green Movement
Today, I spoke with Daniel Esty, who is a Yale professor and expert on the environment. One of the major news themes in the past year has been the environment and how companies should “go green.” Daniel is one of the most knowledgeable people on this topic, so we discuss how “going green” can actually …
Part 3 of 3: Teachers Talk About Social Media in the Classroom and Personal Branding!
This is part 3 of 3 in a series where I talk to two college teachers about their use of social media in the classroom.
In part 1, they discussed why blogs are important in classrooms and the advantages of using blogs as a learning vehicle. In part 2, they talked about the relevancy of…Don’t Let Your Personal Brand Lose Relevancy
Today, I spoke with Tim Manners about brand relevancy. Tim cites various examples about people and companies that are staying relevant and others that are not. When it comes to personal branding, you have to stay relevant by having the latest skills and by following the latest trends (even starting a trend). You have to …
Part 2 of 3: Teachers Talk About Social Media in the Classroom and Personal Branding!
This is part 2 of 3 in a series where I talk to two college teachers about their use of social media in the classroom.
In part 1, they discussed why blogs are important in classrooms and the advantages of using blogs as a learning vehicle. Today’s discussion is around the relevancy of “Blackboard,” which …
Part 1 of 3: Teachers Talk About Social Media in the Classroom and Personal Branding!
I’m starting a three part series on how social media influences the classroom and can provide value to both the professor and student, in an educational setting. To do this, I found two teachers that “get it” and have used blogs for student collaboration and skill development. They also feel it is an innovative and …
A Veteran CEO Gives Practical Advice for Your Personal Brand
Today, I interview Gary Harpst, who has decades of experience as an executive and is now a famous business book author. Today, he shares his practical knowledge on how to achieve business success in this execution revolution.
Gary, we all know that enterprises have tremendous resources for executing on various business/marketing programs. How can individuals …
Brand Yourself as a Mathematician or Become Obsolete
Today, I spoke with Ian Ayres, who is an author and law professor at Yale. He shares insights as to why you really need to learn about statistics and how companies are using these so-called “Supercrunchers” to conduct business.
Why do we need to understand numbers to succeed and survive in our world? Should every …
Monitor Your Online Reputation to Protect Your Personal Brand
Today, I speak with Dr. Gaines-Ross, who is the Chief Reputation Strategist (cool title!) for Weber Shandwick, a blogger and author. We talk about the reputation management for personal branding, as well as some tips for safeguarding your brand (monitoring your online reputation).
Leslie, I, like you, am involved with reputation management at the corporate …
How to Bulletproof Your Job in a Poor Economy
Today, I spoke with Stephen Viscusi, who is an author and America’s workplace guru. He talks about why it’s so important to focus on your current job and protect yourself now. I don’t completely agree with his view that your job is more important than your career, even in poor economic situations because you always …
Become the Chief Financial Officer for the Brand Called You
Today, I interviewed Garrett B. Gunderson, who is a New York Times bestselling author, millionaire and speaker. Garrett reveals the truth about 401K’s, real estate, Wall Street and other “truisms” about investing. In the world today, everyone needs to be their own CFO (Chief Financial Officer). You are your own business and you have to …