Category: Interview

Brand Yourself AsCareer DevelopmentInterviewJob SearchPersonal BrandingRecruitmentSuccess Strategies

Still Job Hunting Like It’s 1999?

The latest job figures released on Friday showed that the U.S. unemployment rate inched up 10 basis points in September to 9.8 percent. Many companies continue to reduce headcount, and those that are hiring are being very cautious and taking their time to find the right candidate.

Yet, many job seekers are still approaching their …

Book ReviewseBrandInterviewPeoplePersonal BrandingReputation ManagementSocial Media

Personal Branding Interview: Adam Penenberg

Today, I spoke to Adam Penenberg,who is the author of Viral Loopand has written for Forbes, The New York Times, Fast Company, Inc., Slate, Wired, The Economist, Mother Jones and Playboy. Currently he’s a Contributing Writer to Fast Company.  In this interview, Adam introduces us to the concept of a “viral loop,” and then explains …

Book ReviewsCareer DevelopmentInterviewMarketingNetworkingPeoplePersonal BrandingReputation ManagementSuccess Strategies

Personal Branding Interview: Frances Cole Jones

Today, I spoke to Frances Cole Jones, who is the author of The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today’s Business World and and founder of Cole Media Management. In this interview, Frances goes over controlling your reputation, how to sell yourself in any given …

Book ReviewsCareer DevelopmentInterviewPeoplePersonal Branding

Personal Branding Interview: Kevin Maney

Today, I spoke to Kevin Maney, who is a journalist at Fortune, The Atlantic, Fast Company and other magazines.  He just released his latest book called Trade-Off: Why Some Things Catch On, and Others Don’t.  In this interview, Kevin explains how convenience and fidelity impact purchasing decisions, products that have succeeded and failed based on …