Category: Interview

Book ReviewseBrandInterviewPeoplePersonal BrandingReputation ManagementSEOSocial MediaSuccess Strategies

Personal Branding Interview: Michael Fertik and David Thompson

Today, I spoke to Michael Fertik and David Thompson, who are the authors of Wild West 2.0. Michael is the CEO of ReputationDefender, and David Thompson is the Chief Privacy Officer for the company.  Note that ReputationDefender has been a previous sponsor of Personal Branding Magazine. In this interview, both Michael and David talk about …

InterviewMarketingNetworkingPersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: Scott Stratten

Today, I spoke to Scott Stratten, who is the president of UnMarketing, and author of the upcoming book, UnMarketing: Stop Marketing. Start Engaging, which comes out in the fall. In this interview, Scott talks about the difference between marketing and engaging, gives some tips on engaging your audience, and more.

How do you define marketing…
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eBrandInterviewJob SearchPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Matthew Rothenberg

Today, I spoke to Matthew Rothenberg, who is the editor-in-chief for TheLadders. amd previously he worked at Ziff Davis Media, ZDNet, CNET, and Hachette Filipacchi. In this interview, Matthew talks about how executives get jobs, online branding in an executive job search, job search tips, and more.

How are executives getting jobs now, aside from…
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Book ReviewsInterviewmanagementPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Ron Ashkenas

Today, I spoke to Ron Ashkenas, who is a Managing Partner of RHS&A, and an internationally recognized consultant and speaker on organizational transformation and post-merger integration. His latest book is called Simply Effective: How to Cut Through Complexity in Your Organization and Get Things Done. In this interview, Ron talks about why companies are so …

Book ReviewseBrandInterviewPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: Chris Garrett

Today, I spoke to Chris Garrett, who is a professional blogger, Internet Marketing Consultant, new media industry commentator, writer, coach, speaker, trainer, web geek, and co-author of ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. In this interview, Chris talks about how blogging has changed in the past few years, if it’s still …