Penelope Trunk’s Journey from Trade Publishing to Self-Publishing
It’s an entertaining story of the frustrations she encountered after receiving an advance from a major trade publisher, and her decision to self-publish her book. In telling …
7 Marketing Tips for Personal Branding Success
By themselves, engagement, story-telling, and cultivating a social media following is not enough; personal brands must be profitable if they are going to be sustainable.
I recently revisited Jim Horan’s highly successful One-Page Business Plan site, …
Personal Branding Helps Make Every Day Independence Day
Independence Day has special significance for me; it was on Independence Day when I decided to never again work for …
5 Mobile Applications for Savvy Job Seekers
As of last year, 77 percent of job seekers have used mobile applications in their search. These mobile apps allow them to keep track of their resume, prepare for interviews, store files and be responsive to hiring managers and recruiters. About 36 percent of job seekers use these apps to react to new job postings …
Hillary Clinton’s Golden Opportunity
Just because someone is popular, doesn’t mean they should be President. In 2008, many attributed this notion to presidential candidate Barack Obama – arguing that he was unprepared for the Oval Office, and that Hillary Clinton was a more capable …
What Do Your Words Say About Your Personal Brand?
Choose your words carefully: the words you use in articles, blog posts, and emails do more than just share information–they create a lasting impression of your personal brand.
The next time you’re tempted to dash off a blog post or email, slow down and reread your message.
Ask yourself: Are the words that I used …
Bringing Your Personal Brand To Life In Your Work
Over the past handful of years, somehow I’ve become known as “the shoe girl” in my office. My last job, my new job… people have taken notice that I’m definitely into shoes. And I have the closet to back it up. As well as VIP status on Zappos. What can I say? I love me …
Storytelling Tips For Personal Brand Building Success
Although there are a lot of books and blog posts describing the importance of storytelling as a personal brand building tool, there are a few that share a practical system for creating your own stories.
The exception is Raf Stevens’ No Story, No Fans: Build Your Business Through Stories that Resonate.
No Story, No Fans …
Watch Out. How To Protect Your Online Reputation
Everyone has a reputation to protect. And anyone who’s hoping for a new job or a promotion must be especially vigilant, as should consultants and entrepreneurs.
The question is: What are the best ways to make yours sparkle and brush away any dirt?
Last week, I joined a webinar on Online Reputation Management, conducted by …
7 Tips For Increasing Your Writing Productivity
Content is the currency of content marketing for personal branding, but productivity–i.e., your ability to write as efficiently as possible–is the lever that can speed your journey to personal branding success.
Whether you’re writing articles, blog posts, resumes, books, or ebooks, to build your personal brand, the fundamentals of writing productivity remain the same.
Use …