Category: entrepreneurship

entrepreneurshipPersonal Branding

12 “Fails” Top CEOs Overcame Before Building Their Brands

What was your biggest “fail” as a new founder or CEO, and how did you overcome it to focus on building your brand and business instead?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC …

Corporate BrandingentrepreneurshipPRReputation Management

10 Tips for Reacting (or Not!) to Bad Brand Publicity

Bad news travels fast. What ONE tip would you give an entrepreneur who just spotted some bad brand publicity?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship …

Corporate BrandingentrepreneurshipMarketingPersonal Branding

The Key to Making Videos That Turn Into Clicks

The New York Times had a telling article on small businesses earlier this month.  The piece was called Small Players Seek an Alternative to the Expense of Pay-Per-Click and explained that, while Google Ad Sense was once a fantastic and affordable way of attracting web traffic, it’s become way too expensive.

It told the story …