Category: entrepreneurship

Career ResourcesentrepreneurshipPersonal BrandingSkill Development

Personal Branding Weekly – Happy Birthday #Brandchat

This week we hit a milestone in a twitter chat that I started five years ago.  In fact, our #brandchat birthday is this Wednesday, February 19th. In five years, we’ve met many BRANDidos (a term of endearment for all those who chat and share their insights and resources). Some have stayed, others have left and …

Book ReviewsCareer ResourcesentrepreneurshipInterviewPersonal BrandingSuccess Strategies

Romancing the Brand: An Interview with Tim Halloran

Recently I had the privilege of connecting with Tim Halloran, President of Brand Illumination and author of the new book Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers. We discussed the key ingredients needed for a strong brand, how small businesses can take the first step to create meaningful, long-term relationships with …