Personal Brand Audit: What’s Your Online Visibility Score?
This is the fourth in a series of Personal Brand Audits, where we’ll make sure you’re keeping the touch points of your personal brand effective and up to date. (See Part 1: LinkedIn Audit, Part 2: Facebook Audit, and Part 3: Google Audit).
What is visibility?The hallmark of a strong personal brand online is …
Personal Branding Interview: Adam Penenberg
Today, I spoke to Adam Penenberg,who is the author of Viral Loopand has written for Forbes, The New York Times, Fast Company, Inc., Slate, Wired, The Economist, Mother Jones and Playboy. Currently he’s a Contributing Writer to Fast Company. In this interview, Adam introduces us to the concept of a “viral loop,” and then explains …
How to Brand Yourself Without Alienating Your Company
There are a ton of arguments and insights on the struggle between personal branding and corporate branding in the blogosphere and through different organizations right now. This might be the hottest topic in this space based on what I’ve read and experienced for myself, being a brand behind a Fortune 200 brand, lately. I’m prone …
Twitter Personal Branding Q + A #3
More answers to recent questions people are asking on Twitter about personal branding.
Benson Mensah-Bonsu, @bmbonsu, asked: What is the most important part of your personal brand?
Jacob Share, @jacobshare:
Your capacity to convince people that you are what you say you are.
Ideally that means having an authentic personal brand, one that is just …
Personal Branding: Your Content DOES NOT MATTER
Do you know how good it feels like the first time your blog gets a thousand visitors in a day? Neither do I…I’m just kidding.
The reality is that there is a very important lesson that you must learn if you want what you write to be read. It’s very simple – yet SO important:…
Maintaining Networking Momentum After You Land the Job
Networking is something many job seekers get into reluctantly. It can feel awkward if you haven’t done much of it before. What do you do, where do you start?
Losing your job, especially, can make you want to hold back from meeting new people and talking about yourself. What will you say when they ask …
Personal Branding Interview: Sarah Evans
Today, I spoke to Sarah Evans (PRSarahEvans), who is a public relations and new media consultant at Sevans Strategy, a guest writer for Mashable, a blogger, and more. I spoke with Sarah because she’s been able to stand out amongst the million other PR people out there. In this interview, we talk about her personal …
Personal Brand Audit: What’s Your Google Score?
This is part 3 in the “Personal Brand Audit” series. Feel free to start at the beginning with Part 1: LinkedIn Audit and Part 2: Facebook Audit.
Google is today’s instant reputation checkGoogle is how we find out more about people: first dates, business partners, celebrities, clients. It’s fast, easy, and objective. That’s why …
Predict The End of the Traditional Resume Here
Now that I have your attention, I’d like to go over where resumes (or as some call, the CV) are now and where I feel they will be in the future. If you want to predict how many years it will take for the traditional resume, the one we love to hate, will disappear from …
Brand Yourself Before Someone Else Brands You
Discovering your personal brand is the first step in the personal branding process for a reason. If you don’t know what you’re brand is then how are you going to convey it to the world? Your brand is what you will be known for. When your name or image is seen or heard, what will …