3 Personal Branding Theses For The New World of Work
Gone are the days when only college marketing majors and entrepreneurs had to know how to use marketing to build brands. These days, the internet has enabled everyone with a pulse and some ambition to take advantage of this growing platform. It’s all about survival …
Personal Branding Interview: Patricia Hunt Sinacole
Today, I spoke to Patricia Hunt Sinacole, an HR expert who runs First Beacon Group LLC and is also columnist for The Boston Globe. In this interview, Patricia talks about how job seekers can become more employable, what retail marketing strategies work in a job hunt, why companies should limit social media use at work …
Why Would Any Company Care About Personal Brands?
With all the buzz about personal branding, I’m often asked, why would a company care about an employee’s personal brand?
Every industry along with the companies within that industry have acronyms that they use exclusively. J.L.P. is one acronym used by well known international retail giant. It stands for “just like picture”. And, now copycat …
10 Reasons Why You Have to Manage Your Personal Brand
The concept of personal branding came way before social media. Everyone has a personal brand, whether they like the concept or loathe it. It’s inescapable. The issue most people have once they discover their authentic brand is how to manage it from the “big idea” to the execution of that idea and then actually protecting …
Personal Branding Interview: Vitor Lourenço
Today, I spoke to Vitor Lourenço, who is a 22 year old Product Designer for Twitter. In this interview, we get the inside scoop on what it’s like to work for Twitter, what a typical day is like, how to get a job there, and much more. Vitor really paints the picture for what Twitter …
iPhone Applications For Personal Branding
It fascinates me how powerful information is and how much we have to consume each day to remain current. In fact, if I didn’t peruse the live feed on Facebook a week or so ago (I saw Brian Solis commenting on Jeremiah Owyang’s app), I would be late with this post and might have missed …
3 Step Personal Branding System
A lot of people I’ve spoken to don’t know where to start when it comes to personal branding, so today I wanted to focus on how to build your own personal branding system by modeling my own. A personal branding system is how you consume, organize and share information every single day in order to …
Is Personal Branding Life?
Our virtual lives and the life we lead in reality are quickly becoming one. Most phones have cameras, some have a video feature and almost everyone you know has a computer with an internet connection. Furthermore, a lot of people have phones, such as the iPhone, that give you access to the internet even without …
The Boom of Social Sites and Personal Branding
Here is a fantastic infographic that helps to visualize the relative size of social networks over time.
The timeline is quite interesting — you can really see the explosion of social networks in 2003 – 2006 and the relative slowdown in their creation after 2007. There was also a considerable slowdown during the tech bubble …
Is Visibility More Important Than Money?
The cost of content is decreasing, but the importance of content is increasing. Now and in the future, your main differentiator will be your personal brand. Distribution and promotional costs are being reduced in price because of social media tools that allow you to achieve both. More and more people are preaching that “social media …