Defining Your Personal Brand
Defining your brand is critically important to your personal and business success. Beginning years ago with “The Brand Called You” by Tom Peters, the importance of defining and building your personal brand has been growing and is hitting a tremendous stride in 2009. Peters pioneered the idea that your brand is not the company you …
Personal Branding Interview: Stever Robbins
Today, I interviewed Stever Robbins, who is a leadership coach, entrepreneur, Harvard grad and radio show host. We talked about leadership skills at all levels in an organization, how to survive and thrive in this economy, how people can define their own success, and more. You’ll hear Stever’s background and what he’s learned along the …
How to Find True Happiness and Be Successful in 2009
Today, I spoke with Gretchen Rubin, who just might be the happiest woman on earth. She shares her happiness tips everyday on her world famous blog (over 17,000 subscribers), while blogging at the Huffington Post, being an author of several books and, soon, taking over the world. In this interview, Gretchen reflects on 2008, gives …
In 2009 Become a Generalist AND a Specialist to Keep Your Job
When it comes to personal branding, I typically recommend that you become the master of your domain (a niche) instead of trying to position yourself for a large, saturated and boring topic. Well, the economic landscape has changed and you can’t just succeed by being a specialist within a corporation. If you’re an entrepreneur and …
In 2009 Hire People With Large Social Networks For Free Promotion
We’ve spoken about how your network will soon be a job qualification back in October. I think it’s even more than that now, taking the economic climate and the rise of social media as a mainstream vehicle into account. Your network, which is naked online and seen by employers and your management, will become one …
David Armano Reveals His Personal Branding Secrets
Today, I spoke with David Armano, who is a well-known blogger and visual expert. He’s best known for his marketing diagrams and speaks at a lot of industry events. I spoke to David about how he’s grown his personal brand, what it takes to become known in a cluttered world and tips he has for …
How to Get Into the College of Your Dreams and Hack it
Today, I spoke with Cal Newport, who has already written two books for college students, and has a great blog on how to hack college. Cal has a lot of knowledge when it comes to how to succeed at college, make the most out of your time in college and how you brand yourself as …
3 Mandatory Tasks for Your Personal Brand in 2009
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A family catastrophy
It’s Christmas right now and I’m Jewish, so I figured I would have time to record a short two minute video for all of you. I would like to wish you all a merry Christmas, happy Channukah and a pre – happy new year! This week has been extremely difficult for …
If You Don’t Dig Your Job Leave it and Find Another
Today, I spoke with G.L. Hoffman, who is one of the louder voices in the career and job space. He is an entrepreneur and now author and is here to tell us how to dig our jobs. The main message here is that if you don’t like your job, get out of it and find …
How to Lay the Brand Foundation for a Consulting Business
Reader question<
“I have recently gone solo and started a consulting business (with a handful of employees)… from a social networking branding perspective (i.e. twitter, blog etc.) should I concentrate on building myself or my company brand. I know the answer is both, but which one first and foremost would you recommend, for example should …