Personal Branding for Training Professionals
How do you promote yourself and share your knowledge and expertise without giving too much away? How do you make your potential clients understand how to do what you do, without giving them all the knowledge they need to do it without you.
You don’t. Share everything. Share it all.
For some people, this is …
Personal Branding For A New Comedian
How can a comedian brand himself or herself, in order to win new fans and build a following that will get comedy club owners to book them?
I was asked that question recently by Jennifer Bianchi, a former lawyer turned comedian, who was wondering what she could do to win the attention of more fans.…
How To Build A Solid Startup Team
I’ve built at least 8 teams throughout my start-up career. The teams have ranged from unpaid college interns, to friends from college, to contractors from elance. I’ve learned something new each step of the way as I’ve hired and fired professionals. These are the top lessons that I’ve learned while building teams.
1. Money cannot…Personal Branding For Two Sides Of Your Life
How do you do personal branding for two sides of your life? What if you have two jobs in two wholly separate worlds? And what if each of those jobs could negatively affect the other — like being a hit man and a politician.
I received an email from David — who is not a …
Part-Time Passion Leads To Personal Brand Bonus
I still remember my grandmother packing the Skin So Soft in my bag as I left for summer camp. All the other kids had OFF! And I had this soft, nice smelling bug spray. Why? Because my grandmother was an Avon lady; she loved skincare (and her skin showed it) and it made wonderful extra …
7 Tips For Successfully Raising Capital On Shark Tank
ABC’s Shark Tank provides free weekly tips showing what to do, and what not to do when it comes to raising investment capital to fund your business and your personal brand.
Although there’s nothing quite like the autonomy that comes from self-funding your business, in many cases, there may come a time when you need …
Corporate America Lifestyle From An Entrepreneur’s Eye
New shoes on your first day of work at an 800-acre corporate campus are a bad idea…unless you like blisters. That was my first lesson on day one as the new Division Vice President of Social Media Marketing for a Fortune 50 retailer based in the Chicagoland area. Life has been a bit different working …
You Should Learn to Code
Many readers of this blog are great businesspeople. Entrepreneurs who started from scratch and built something profitable, and successful professionals that are integral cogs in their company’s machine.
We’re masters of social media. Blogging. SEO (get me some links!), paid traffic, promoting ourselves online and off.
But I’m willing to wager big that few of …
Two Important Things to Do While You’re Unemployed
I hope you’re not one of those people who said, “I’m making my job search a full-time job.” I’ve known people who do that. They spend — or at least intend to spend — 40 hours per week, poring over the job boards, applying for any and all jobs they can find.
It’s an awful, …
Do You Want To Become An Entrepreneur In 2012?
Yesterday, a Published & Profitable member called told me he was becoming an entrepreneur in 2012, buoyed by his responses to the questions Dan Schawbel asked in Me 2.0 Revised and Updated Edition: 4 Steps to Building Your Future.
After many years in higher education, Mark decided to look beyond a “job” during 2012 and …