7 Tips For Successfully Raising Capital On Shark Tank
ABC’s Shark Tank provides free weekly tips showing what to do, and what not to do when it comes to raising investment capital to fund your business and your personal brand.
Although there’s nothing quite like the autonomy that comes from self-funding your business, in many cases, there may come a time when you need …
Corporate America Lifestyle From An Entrepreneur’s Eye
New shoes on your first day of work at an 800-acre corporate campus are a bad idea…unless you like blisters. That was my first lesson on day one as the new Division Vice President of Social Media Marketing for a Fortune 50 retailer based in the Chicagoland area. Life has been a bit different working …
You Should Learn to Code
Many readers of this blog are great businesspeople. Entrepreneurs who started from scratch and built something profitable, and successful professionals that are integral cogs in their company’s machine.
We’re masters of social media. Blogging. SEO (get me some links!), paid traffic, promoting ourselves online and off.
But I’m willing to wager big that few of …
Two Important Things to Do While You’re Unemployed
I hope you’re not one of those people who said, “I’m making my job search a full-time job.” I’ve known people who do that. They spend — or at least intend to spend — 40 hours per week, poring over the job boards, applying for any and all jobs they can find.
It’s an awful, …
Do You Want To Become An Entrepreneur In 2012?
Yesterday, a Published & Profitable member called told me he was becoming an entrepreneur in 2012, buoyed by his responses to the questions Dan Schawbel asked in Me 2.0 Revised and Updated Edition: 4 Steps to Building Your Future.
After many years in higher education, Mark decided to look beyond a “job” during 2012 and …
Above All Else, Your Personal Brand is a Story
People love stories.
Humans learn most effectively through stories.
Friends are made by sharing stories.
Sales are closed through stories.
You are missing out on the value of your personal brand if it isn’t a story.
Stories are one of the most effective forms of social currency. They build powerful connections between ideas, people and …
7 Content Marketing Tips for Small Business Success
Content marketing is a small business marketing tool that helps the Davids of business compete against their Goliath competitors.
Content marketing is a brand-building technique that helps individuals and businesses build lasting relationships with clients, customers, and prospects using helpful & relevant information shared in an editorial, i.e., non-selling, format.
It’s a technique as useful …
Old Versus New Approaches To Building A Personal Brand
To get a better idea of the differences between old versus new brand building, I’s like to share 2 examples which provide a framework for evaluating your own online personal brand.
Seldom have I seen the differences between old and new approaches to brand-building illustrated as dramatically as the examples discussed below.
Old Way. The…Pioneers Have Passion, Settlers Accept Stagnation
Do you have passion? Do you have something you love to do or want to achieve, and you are constantly working and thinking about how to get there? Or are you marching in place, content to be in motion without actually getting anywhere in life?
I’ve realized over the last few years how important passion …
What City is Best for Your Business, Your Life?
I just finished reading Richard Florida’s “Who’s Your City?” It’s a cool book that takes a look at the impact of where you live on your professional and social opportunities. Florida conducted research to understand what places attract entrepreneurial minds, how they do it, and its affect on the regions these places inhabit.
He also …