Representing Hollywood: An Interview with Liza Anderson
Recently I had the privilege of speaking with Liza Anderson, a highly regarded celebrity publicist, public relations expert, and the Founder and President of Anderson Group Public Relations. Representing a wide spectrum of diverse clients on hit television shows such as House of Cards, Brooklyn Nine-Nine, Scandal, The Walking Dead, True Detective, Game of Thrones …
Stoke Your Passion and Elevate Your Career
Think back to the last thing you were passionate about. Not the thing (or things) you are passionate about right now. Rather something that you were wildly passionate about in the past. Now, think through the following questions:
How much time did you commit to it? How many things did you skip for it? Was…7 Lunches College Seniors Should Be Booking!
As college seniors count down the days of their traditional educational career, they should be counting how many influential lunches they have on the books. As the class of 2014 preps by accepting job offers and getting sized for their cap and gown, they should be willing to make a small investment in time and …
Negotiating An Improved Outcome
When you are approaching a prospective client, you have a 1/3 chance for getting the sale. Why? Either of you have the opportunity to say, “No thank you.”
Entrepreneurs dream of becoming known and having requests pour in. Over the years, as people see you in action and determined to succeed, those very requests start …
3 Ways To Brand Yourself As A Freelancer
There are more than 42 million freelance workers in the United States today.
If you’re one of them, branding yourself is absolutely necessary for getting noticed and making sure people remember the kind of freelance work you do. But too many freelance sites don’t do a good enough job of showcasing a memorable brand.
A …
The Underappreciated Art Of No in Business
How to set respectful professional boundaries to avoid burnout.
In a rebounding economy, where many professionals and business owners are still trying to find their footing, it may be tempting to simply be grateful for opportunities and refrain from doing anything that might make you look like anything less than a team player. However, if …
Personal Branding Weekly – Have You Zombified Your Personal Brand?
It’s not even been a month since the season finale of the television show, The Walking Dead, and I’m already missing it. If only that is what I was referring to in this headline, but it’s not. Last week I wrote about the Wacom customer service representative who was robotic and barely human as he …
Why Shrinking Your Resume Can Hurt You
Have you ever visited a friend who regaled you with their 50-page wedding album or 30-minute DVD of a European vacation? Perhaps they had you crouch over their computer while linking to Facebook posts and images so they could enthuse over their latest accomplishment? How difficult is it to sit still as they narrate each …
Customer Service Beliefs that Can Hurt Your Business
Business owners understand that customer service is an important aspect of building repeat and referral business. But some beliefs and ideas around customer service may actually hurt business. Here are some common customer service beliefs you should rethink.
Customers only care about priceFew people want to pay more than they have too, but price …
Is Your Brand Attracting the Right Recruits through Social Media?
When it comes to recruiting for your personal brand we often think about utilizing an agency or checking to see what applications we have on file. But what about social recruiting online? There are several ways to use social media to attract the right employees for your niche.
It is not enough to just have …