Category: Career & Wealth

Paper Lanterns
Career & Wealth

10 Reasons Changing Your Brand Identity Could Hurt Your Company

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Consumers Will Lose Interest

“Brand identity was created as …

Team High Fives
Career & Wealth

12 Reasons Why Your Company Should Consider a Tagline

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. If It Helps Explain Your Unique Value Proposition

“A …

Word Of Mouth
Career & Wealth

14 Ways Your Elevator Pitch Is Hurting Your Brand

What is one common mistake to avoid when delivering an elevator pitch?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and …

Instagram
Career & Wealth

Does My Brand Need a Tagline? 12 Experts Explain

Does my organization need a tagline? Why or why not?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.…

Team High Fives
Brand Yourself AsCareer & WealthLifestyle & Habit BuildingMe 2.0PositioningRelationships & Personal GrowthReputation ManagementSkill Development

Your Brand is About the Feels

When it comes to building a brand, business or personal, there are many elements that must be considered in order to assemble it correctly. Such elements are separated into two categories: intellectual and emotional. And while the intellectual elements should, by no means, be diminished, when you think about the power branding actively holds, it …