Shark Tank: Boon or Bust for CEO Branding?
“Shark Tank” and similar reality TV shows: boon or bust for a CEO’s brand? Why?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of …
Will the Real You Please Stand Up?
In 1956, CBS debuted a game show entitled, To Tell the Truth, where contestants asked questions of a three person panel in an effort to discover their real identity. The panelists all claimed to be the same person and after the cross-examination period, contestants offered a conjecture as to who was telling the truth. The …
How Do You Identify Speaking Gigs That Boost Your Brand?
How do you identify events or speaking gigs that are good for your brand (vs. a waste of time/money)? What factors should you consider?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, …
GetGlue and GoodReads Don’t Promote Your Brand
I hate GetGlue, even though I have an account. And I don’t use my GoodReads account except to keep track of books I want to read when I don’t have my little notebook handy.
Why? Why do I dislike these two wildly popular social networks?
Because they promote doing nothing so you can tell people …
Response to People Who Hate the Term “Personal Branding”
I’m always surprised at the vehemence with which people say they hate the term “personal branding.”
“I’m not a brand, I’m a person!” they demand.
Except you are. As Kyle Lacy and I said in Branding Yourself, “A brand is an emotional response to the image or name of a particular company, product, or person.”…
Branding Yourself as a Visionary Employee
Every company in nearly every industry lives and dies by the leadership and visionary thinking within their organization. Firms that possess true leaders who execute on daily tasks while motivating other employees are the companies that consistently innovate and win in the end.
Visionary thinkers are unique and, due to their rarity, employers go above …
Graduates: Stand Out Using Your Personal Brand
You’re about to graduate college and join millions of other graduates in the competitive world of the job search. Of course, you won’t all be competing for the same jobs, but many of you will.
Now, more than ever, it’s essential to tailor your personal brand to your advantage. Here are a few ways you …
5 Tips for Selfless Self-Promotion
Self-promotion is part of the game when it comes to establishing and cultivating brand identity. While you want to be assertive, you also want to avoid oversaturation of your brand or message. Too much of a good thing (you) can be perceived in a bad way.
Here are some tips to keep in mind as …
5 Intangibles Brand You as a Premium
Are you searching for your next job, or are you seriously preparing for the next part of your career path?
There’s some very good news this year for finding a job. “eEmployers expect to hire 13 percent more new college graduates from the Class of 2013 than they did from the Class of 2012”, according …
Sheryl Sandberg Boosts Her Personal Brand: So Can You!
“Every group of people that has been systematically told they were supposed to play a limited role internalizes that role.” Gloria Steinem
“We have to fight against the barriers and get them out of our consciousness.” Sheryl Sandberg
Over the past few weeks Sheryl Sandberg has become a household name: She took her high-profile position …