5 Ways to Classify Your Brand Using a Media Personality Scale
If you are like me and pick up your remote to watch…I mean flip through…reality trash television to find something decent on TV, you will probably notice a SLEW of talk show hosts and other personality-driven shows. It seems like every other channel has some form of chat or strong personality.
Some of these hosts, …
It’s Not Who You Are, It’s What You Mean
If you’re trying to sell yourself on your stats: as a bundle of skills and experience, you’re going to lose out to competitors who know what they mean and are promoting that to employers and prospects.
The goal of your personal brand effort has got to answer this one question: what do you mean to …
Branded Introductions
The way we introduce ourselves and others can leave us branded. Branded either for the good and highlighting what is uniquely our strengths. Or, branded negatively by shining a spotlight on our weak areas.
Living in West Texas, when I use the term ‘branded’ I imagine cowboys or vaqueros (Vaquero Regional Note: Used chiefly in …
Several Academic Degrees in One Personal Brand
If you have a resume with a long Education section which lists several degrees in different academic fields, and you want to know how to place them in the context of your overall personal brand while you look for a job, then maybe this blog post is for you.
What if you, say, studied marine …
Still Job Hunting Like It’s 1999?
The latest job figures released on Friday showed that the U.S. unemployment rate inched up 10 basis points in September to 9.8 percent. Many companies continue to reduce headcount, and those that are hiring are being very cautious and taking their time to find the right candidate.
Yet, many job seekers are still approaching their …
Some Personal Branding Brain Food
Recently, I stumbled across Tom Peters’ article The Brand Called You — I pulled out some of my favorite points for this week’s post. If you have not read this article yet, it is an non-negotiable, absolute, must-read! If you have read it, it won’t hurt to read it again — I learn something new …
How the Company You Keep Can Fuel or Foil Your Success
I was fascinated by an article in the New York Times last week that described how runners who train in groups tend to do better than those who train alone, even with a coach.
The article highlights the fact that the great American marathoners of the 70s and 80s trained in groups. Then when the …
Oh no!… Not another “How to be a great blogger” blog post :)
The internet has provided a platform that allows anyone to call themselves an “expert.” Because of this, every blog post is teaching you how to be more productive, how to build a better company, or how to make more money. There is now so much content on the internet that I can’t quickly differentiate quality …
What is Your Digital First Impression?
You only get one chance to make a first impression.
You have all heard that saying before and I’m willing to bet that most of you don’t find much insight in those words. And at first glance you would be right – but lets dive deeper and look at this statement in context of our …
How To Make The Most of a Celebrity Interview
If you had 15 minutes to impress a celebrity who could give your career the breakthrough you’ve been hoping for, here’s what you should do.
Background storyFor the past 3 years running, there’s been a guest blogging contest on my blog JobMob each summer. Every year the prizes have gotten better and better, but …