Category: Brand Yourself As

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David Grutman: Bartending in Aventura to the King of South Beach Nightlife

Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

Brand Yourself AsCareer DevelopmentInterviewJob SearchPersonal BrandingSkill DevelopmentSuccess Strategies

Which ‘Self’ Should You be in a Job Interview?

You’ve probably run across articles or blogs that advise job hunters to “just be yourself” to succeed in a job interview. Ostensibly, this would seem to be rather sound advice. After all, no one enjoys dealing with a phony or someone who comes across as disingenuous. Still, I’ve always had problems with such advice, primarily …

Brand Yourself AsCareer DevelopmentJob SearchPersonal Branding

Digital Branding For The Job Seeker Part 2

In 1999, four Internet visionaries sat down and formulated 95 theses (referring to Martin Luther’s manifesto which gave rise to the Protestant Reformation) which accurately predicted the vast changes the web would bring to companies, markets and consumers.

Now referred to as the Cluetrain Manifesto, the then heavily scrutinized paper declared that the consumer would …

Brand Yourself AsCorporate Branding

Walking the Tight Rope of Effective Salesmanship

Contrary to popular belief, the difference between effective, revenue driving sales professionals and those who consistently miss quota is quite small. More often than not, the loss of business has little to do with their competition.

Frequently, the problem is more internal. Because many of today’s products and services are highly similar, it’s how the …

Brand Yourself AsCareer DevelopmentCareer ResourcesentrepreneurshipInterviewMedia BrandingSuccess Strategies

Learning to Dance: An Interview with Ben Weston

 

Recently, I had the privilege of speaking to Ben Weston, a professional dance and confidence coach for men. Ben has an interesting story, going from someone terrified of dancing to an authority on the artform. We discussed his history, how dance has helped give him more confidence, and the impact dance can have on …

Brand Yourself AsCareer DevelopmentPersonal BrandingReputation Management

You Manage Your Online Reputation

With current technology, information can be accessed by a majority of online world in split seconds. The internet spreads information faster than word of mouth. You never know who gets to read about you. For entrepreneurs, how you are perceived by your connections can have tremendous effect on your business. As one who posts (sometimes …