Perception vs Reality in Social Media
Is social media everything we really make it out to be? Is there an imbalance between perception and reality? I would venture to say yes. Before we get into the underlying argument of the two terms… let’s define them (from dictionary.com).
Perception: a single unified awareness derived from sensory processes while a stimulus is present.…
5 Personal Branding Tips to Help You Gate Jump
Why does personal branding accelerate your growth both personally and professionally? It is because when you create an influential and credible personal brand you are playing the game and giving yourself the opportunity to gate jump.
Here are 5 personal branding tips to help you gain lift:
1.) Identify and introduce yourself to 10 strong …
Learn to Write a Book by Reading
Reading and analyzing books by others should play an important role in your journey to writing a nonfiction book to build your personal brand as an expert in your field.
Usually, your reading takes place in your field. But, often, the best learning takes place when you read and analyze books outside of your field.…
Your Personal Branding Worksheet
Today we’re going to uncover what makes you uniquely you. We’re going to go through your vision, purpose, values, goals, and extract the core of your personal brand.
This worksheet is a slightly adapted version of the original by Meg Guiseppi, a good friend of mine and a leading Personal Branding Expert for executives.
Save …
Dealing with Dueling Personal Brands
Most people don’t know I have a full-time job in public relations, outside of all the career-related activities in which I’m involved. I went to school for public relations. All the jobs on my résumé are in public relations. Yet, I’m probably much better known in the career space.
Why is this and is it…Business is Always About Connection. Period.
I ran across this quote the other day from Mzinga CEO Barry Libert:
“GM never thought of themselves of being in the business of connecting people, which is why they’re going bankrupt,”
Pretty valid thought if you ask me. Should all businesses be involved in connecting people with each other? Better yet… should businesses search …
Controlling Your Google Results: The Art and Science of the Personal Press Release
Problem: Googling your name doesn’t accurately reflect who you are or what you do.
Solution: Issue a personal press release about a recent accomplishment or noteworthy event to fill Google results for your name with relevant, on-brand content.
1. Choose a topicFirst, decide on a newsworthy event or accomplishment you will announce, such as:…
5 Things I Have Learned As a Generation Y Business Owner
Almost three years. THREE YEARS!
It has almost been three years since my company drove a stake into the ground in Indianapolis and Oklahoma City. It is funny to look back on the process and change the business has gone through. From working out of an apartment to moving into offices, hiring employees, speaking through …
Brand-Yourself.com Launches Platform to Manage Your Personal Brand Online
As the Wednesday columnist for Personal Branding Blog, I’m excited to announce my team and I just officially launched Brand-Yourself.com, a new platform that demystifies the process of building your personal brand using social media. In honor of you and the loyal personal branding community here, we’re giving away 100 free extended free trials if …
Creating Your Personal Vision Statement
How well do you know your personal brand? If you can’t sum it up in a sentence, my guess is that you don’t know it well enough.
Yes, I understand this is difficult.
Take charge of your futureIt’s so tough, in fact, that most people spend a lifetime searching for what they’re “about”, but …