Today is Yesterday’s Tomorrow
I arise in the morning torn between a desire to improve the world and a desire to enjoy the world. This makes it hard to plan the day. – Elwyn Brooks White
I can relate to this statement. It is always a challenge for me to balance enjoying life, acting in the here-and-now, with imagining …
How to Build a Potent Brand? (Six Clues)
It’s just not enough to be brilliant. People must know and remember that you are. Let’s face it, walking around feeling complacent and entitled because you know you’re brilliant is not a viable strategy, right? So if you want to be known, remembered and recognized, it’s critical you build a brand that not only positions …
A Cup of Coffee to Demand Generation
In order to close more deals, fill your “future opportunity” pipeline and allow you to command higher rates or salary, you need people to notice you. And solidifying your personal brand is the first, critical step to getting noticed – but time and resources are limited, and contacting the right people every few weeks to …
Personal Social Media Profiles on a Corporate Website
As discussed in my previous posts, I believe that the brand of an entrepreneur can be very valuable to a startup – especially in the early stages.
Why?Because an entrepreneur’s brand (especially if they are viewed as an expert in the industry that the startup is in) can provide comfort to potential new customers …
Jack of All Trades, Master of Two: Branding that Sticks
It happens all of the time. When I ask someone, “What brings you to mind when people are facing challenges at work and they need some help?” guess what happens.
Nothing. Dead air.
“Well, I’m good at solving problems” will then trickle out. Next, “I like to develop strategies to address companies’ needs, then to …
Social Media Engagement from Honesty to Trust
In his book, Emotional Branding, Marc Gobe talks about taking a brand from honesty to trust. Even though a bit dated, his book is a must read for anyone in the marketing and branding sectors. This is especially true for the individual trying to enhance their personal brands. In the book he has a section …
Once Upon a Time, a Brand Outlaw
There’s a new reality out there. It’s called Business Unusual. More people have higher expectations, are more impatient and uncertain of which path to follow because all the rules have changed. The internet has changed the speed of business like nothing else, and according to best-selling author David Meerman Scott in his latest, must-read book, …
A Cup of Coffee to Having an Enemy
Everyone wants to be liked.
The more friends, the better, right? Never want anyone to say something bad about you or voice displeasure at what you do or how you do it.
Well, it’s time to let that feeling go – and you can do it today before you finish your cup of coffee.
Your…Living Your Brand
Caroline may get called to work in the middle of Thanksgiving dinner. Mike works weekends, so he can hit the ski slopes on a weekday. Sean works flexible hours and goes to kindergarten with his daughter when the class has an interesting activity or outing. Jane may be away from home for weeks at a …
How to Make Your Personal Branding Messages Resonate
The best way to ensure your personal branding message gets through to your clients, co-workers, and prospects is to fully engage them, so that your ideas resonate – or are in perfect sync – with them.
Resonate is also the title of a new book from Nancy Duarte, Resonate: Present Visual Stories that Transform Audiences.…