
4 Ways To Brand Yourself As A Superior Candidate
In last week’s column, we discussed what causes your resume to brand you as a commodity candidate – and also how to recognize if you’re using commodity branding.
This week, let’s discuss a solution …
Instead of branding yourself as a commodity, why not brand yourself as a superior candidate?
In today’s job market, satisfying …
Relive Your Glory Through Your Child and Social Media
Okay, so you didn’t get to be a professional ballplayer, dancer, actor, musician, beauty queen, or whatever. But you had kids to continue the dream. After all, if you couldn’t make it, they could, and you’re going to ride their success to the top with them.
As your child climbs the ladder of success, after …

3 Reasons Your Resume Brands You As A Commodity
You wouldn’t describe yourself as a commodity, would you? Make sure your resume reflects this.
You especially wouldn’t describe yourself as a commodity when looking for a job. Who would say in a job interview, “You should hire me because I’m exactly the same as everyone else?”
So you’re probably thinking, “I’d never write a …
14 Ways to Boost Your Brand and Help Charity
Personal Branding for Training Professionals
How do you promote yourself and share your knowledge and expertise without giving too much away? How do you make your potential clients understand how to do what you do, without giving them all the knowledge they need to do it without you.
You don’t. Share everything. Share it all.
For some people, this is …
15 Strategies to Save Your Personal Brand After a Big Blunder
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC promotes entrepreneurship as a solution to unemployment and underemployment and provides entrepreneurs with access to tools, mentorship, …
Three Secrets To Promoting Your Next Conference Talk
Speaking at a conference can sometimes be a hit or miss affair. You agonize over your slides and practice your talk, only to find that out of the 300 attendees, 10 of them are in your session. Hardly seems worth the effort. But other times, you find that you get more than half the people …
3 Personal Branding Must-Haves
Fundamentally, the process of personal branding includes taking time to define yourself and then intentionally connecting yourself with others who likely want what you have.
The 3 essentials to personal brandingSo here are three must-have parts of the personal branding process.
1. Identify your authentic qualities
What is it that you MUST be? Jessica …
How Outrageous Is Your Personal Brand?
If you haven’t caused some kind of outrage, you haven’t got a really big BANG kind of brand. That might work for you. Maybe you’re not in the really-need-to-be memorable kind of place in your career.
Maybe Twitter has so few of whatever you are or do that just by being …. you, you stand …
Bringing Your Personal Brand To Life In Your Work
Over the past handful of years, somehow I’ve become known as “the shoe girl” in my office. My last job, my new job… people have taken notice that I’m definitely into shoes. And I have the closet to back it up. As well as VIP status on Zappos. What can I say? I love me …