Category: Brand Identity & Self-Discovery

Brand Identity & Self-DiscoveryPositioningRelationships & Personal Growth

Avoid Babbitry and Stand Out From the Crowd

Do you suffer from babbitry?

It means an excessive feeling of self-satisfaction. It also means small-mindedness, smugness, middle-class mentality.

But my friend, novelist Cathy Day, gave me the best definition of all: a person and especially a business or professional man who conforms unthinkingly to prevailing middle-class standards. The word comes from Sinclair Lewis’ novel, …

Brand Identity & Self-DiscoveryInterviewRelationships & Personal Growth

Personal Branding Interview: Rich Gorman

Today, I spoke to Rich Gorman, who is the owner of DirectResponse.net. Gorman is considered an industry expert in the field of Direct Response Marketing, with over 10 years of online marketing experience. In addition to consulting, Gorman maintains a blog at DirectResponse.net that has helped him to spread the word about a relatively new …

Brand Identity & Self-DiscoveryBrand Yourself AsCareer & WealthCommunication & NetworkingLifestyle & Habit BuildingNetworkingRelationships & Personal Growth

Giver’s Gain: Leverage Your Network Without Abusing It

Steve Boyle runs a cool nonprofit called No Excuses, No Regrets Basketball (the site is being redesigned right now, so follow him at @SteveBoylenenr if you want more information). The organization is dedicated to motivating players to achieve academic success and to be a better person on and off the court (I’m paraphrasing here).

Needless …

Brand Identity & Self-DiscoveryLifestyle & Habit BuildingNetworkingRelationships & Personal Growth

4 Tips Introverts Can Improve Their Networking

One of my favorite jokes about IT professionals is “How can you tell you’re talking to an outgoing IT pro? Because when he talks to you, he looks at your shoes instead of his own.”

I have a friend who fits the computer programmer stereotype. Very shy, not very outgoing, doesn’t like being in crowds, …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewJob SearchLifestyle & Habit BuildingRelationships & Personal Growth

Personal Branding Interview: Deborah Shane

Today, I spoke to Deborah Shane, who blogs here and is an author, entrepreneur, radio host and expert. Her new book Career Transition-make the shift-the 5 steps to successful career reinvention is available now. In this interview, Deborah talks about how you know when you need to reinvent your career, how to go about reinventing …

Brand Identity & Self-DiscoveryBrand Yourself AsJob SearchLifestyle & Habit BuildingPositioningRelationships & Personal GrowthReputation Management

Save Your Brand And Dump The Teleprompter

Will video help of hurt your personal brand? Actually, it can do both. A poorly made video will give the impression that you don’t put forth quality products or service. And, a poorly executed video will give the impression that you’re less than professional in your appearance or position.

Yet, for any brand video is …

Book ReviewsBrand Identity & Self-DiscoveryInterviewLifestyle & Habit BuildingRelationships & Personal Growth

Personal Branding Interview: Alina Tugend

Today, I spoke to Alina Tugend, who is the author of Better by Mistake: The Unexpected Benefits of Being Wrong. Alina has been a journalist for more than twenty-five years and writes the biweekly consumer column “Shortcuts” for the New York Times business section. In this interview, Alina explains her research findings behind her new …