Personal Branding Interview: Colleen DeBaise
Today, I spoke to Colleen DeBaise, who is the small business editor at The Wall Street Journal, author of The Wall Street Journal. Complete Small Business Guidebook, and blogger at crackingcurry.com. In this interview, Colleen talks about the DNA of a successful small business, work/life balance for entrepreneurs, personal branding, and more.
Out of all…Web Design Tips to Sell Books and Build Brands
Web design is usually approached from a subjective or an aesthetic, or I like blue! point of view; but if you really want your site to sell books, products, and services while building your brand, you have to know a bit about the psychology of your website visitors.
That’s the message Susan Weinschenk delivers in …
Personal Branding Interview: Malcolm Munro
Today, I spoke to Malcolm Munro, who is an experienced speaker, consultant, coach, and author of The New Rules of Engagement: How to Keep Your Superstars Loyal to You. In this interview, Malcolm talks about soft skills versus hard skills, what you should do if you have a poor manager, and more.
What’s more important,…Personal Branding Interview: Mark Jeffries
Today, I spoke to Mark Jeffries, who former Merrill Lynch Stockbroker, turned speaker and author of The Art of Business Seduction: A 30-Day Plan to Get Noticed, Get Promoted and Get Ahead. In this interview, Mark talks about how he’s branded himself, the connection between business and dating, some job search secrets, and more.
How…Personal Branding Interview: Kathryn Hall
Today, I spoke to Kathryn Hall, who is an internationally known book publicist, and author of the forthcoming book Plant Whatever Brings You Joy: Blessed Wisdom from the Garden. In this interview, Kathryn talks about her book, things we can learn from nature, how to stay focused and not spread yourself too thin, cleaning up …
Personal Branding Interview: Jim Kukral
Today, I spoke to Jim Kukral, who is a web marketer & business web coach, speaker, long-time award-winning blogger, customer evangelist, writer, online monetization expert, and author of Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue (Wiley). I contributed personal branding advice to Jim’s new book. …
Personal Branding Interview: Greg Verdino
Today, I spoke to Greg Verdino, who is vice president of strategy and solutions at Powered, and the author of MicroMarketing: Get Big Results by Thinking and Acting Small (McGraw Hill). In this interview, Greg talks about his new book, macro versus micro marketing, weighs in on the quality versus quantity debate in social media, …
Personal Branding Interview: Jeffrey Pfeffer
Today, I spoke to Jeffrey Pfeffer, who is the Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University, and the author of Power: Why Some People Have It—And Others. In this interview, Jeffrey talks about why he wrote a book on power, how to gain power and lose …
Personal Branding Interview: Darren Hardy
Today, I spoke to Darren Hardy, who is the visionary force behind SUCCESS magazine as its Publisher and Editorial Director. He is the author of The Compound Effect. In this interview, Darren talks about the compound effect of success, why successful people can’t be good at everything, why it’s important to establish a routine, and …
Personal Branding Interview: Jeffrey Hayzlett
Today, I spoke to Jeffrey Hayzlett, who is the author of The Mirror Test, and the former Chief Marketing Officer at Kodak. In this interview, Jeffrey talks about his experience with Kodak, what it was like to be on The Apprentice with Donald Trump, what the “mirror test” is and how it can help your …