Category: Book Reviews

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingmanagementRelationships & Personal Growth

Personal Branding Interview: Linda Hill

Today, I spoke to Linda Hill, who is the Wallace Brett Donham Professor of Business Administration at the Harvard Business School, the faculty chair of the Leadership Initiative, and author of Being the Boss. In this interview, Linda talks about how to be a good manager and leader, how to handle conflict, and more.

What…
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Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationships & Personal Growth

Personal Branding Interview: Peter Guber

Today, I spoke to Peter Guber, who is the author of Tell To Win, the Chairman and CEO of Mandalay Entertainment Group, the former Chairman and CEO of Sony Pictures, and the producer of classics such as “Batman” and “The Color Purple.” In this interview, Peter talks about the art of storytelling in business, how …

Book ReviewsBrand Identity & Self-DiscoveryCareer & WealthCommunication & NetworkingInterviewRelationships & Personal Growth

Personal Branding Interview: Michael Simmons

Today, I spoke to Michael Simmons, who is a young, serial, award-winning entrepreneur, bestselling author of The Student Success Manifesto, and national keynote speaker to over 40,000 individuals. In this interview, Michael talks about how he started his business and how you can start your own business, at any age.

What gave you the idea…
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Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingEmployer BrandingInterviewRelationships & Personal Growth

Personal Branding Interview: Roger Connors

Today, I spoke to Roger Connors, who is the principal and co-founder of Partners In Leadership. His latest book is called Change the Culture, Change the Game, and it is a #1 New York Times bestseller. In this interview, Roger talks about hiring the right people, forming a corporate culture, and the connection between a …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingeBrandInterviewLifestyle & Habit BuildingPRRelationships & Personal Growth

Personal Branding Interview: Jessica Kleiman & Meryl Weinsaft Cooper

Today, I spoke to both Jessica Kleiman and Meryl Weinsaft Cooper, who have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side. They are the co-authors of Be Your Own Best Publicist, which just came out today. In this interview, they discuss how to get …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationships & Personal Growth

Personal Branding Interview: Heidi Grant Halvorson

Today, I spoke to Heidi Grant Halvorson, who is a motivational psychologist, and author of the new book Succeed: How We Can Reach Our Goals. In this interview, Heidi goes over how to define and commit to a goal, why it’s important to have short-term and long-term goals, why people fail at their goals, and …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingeBrandInterviewMarketingRelationships & Personal GrowthSocial Media

Personal Branding Interview: Beverly Macy

Today, I spoke to Beverly Macy, who is the co-author of The Power of Real-Time Social Media Marketing, the CEO of Gravity Summit, and a UCLA Social Media Instructor. In this interview, Beverly talks about why real-time social media marketing is important, reveals a few case studies from her book, and more. In 2009, Beverly …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationships & Personal Growth

Personal Branding Interview: Morey Stettner

Today, I spoke to Morey Stettner, who is the author of Skills For New Managers, and and the editor of Managing People at Work. In this interview, Morey talks about how to gain confidence in the business world, how to communicate more effectively in the workplace, and much more.

How do most people gain confidence…
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Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingInterviewMarketingPositioningRelationships & Personal Growth

Personal Branding Interview: David Aaker

Today, I spoke to David Aaker, who I interviewed back in 2008. David is the Vice Chairman of Prophet and the creator of the Aaker Model™. He has published more than 100 articles and 14 books, including his latest called Brand Relevance. In this interview, David talks about brand relevance, what it means for companies …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewRelationships & Personal Growth

Personal Branding Interview: Marci Shimoff

Today, I spoke to Marci Shimoff, who is one of the bestselling female nonfiction authors of all time. She has just released her latest bestseller called Love for No Reason: 7 Steps to Creating a Life of Unconditional Love, which offers a revolutionary approach to experiencing a state of deep and lasting love. In this …