Category: Book Reviews

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingeBrandInterviewMarketing & Personal BrandingRelationship NetworkingSocial Media

Personal Branding Interview #2: Larry Weber

Today, I spoke to Larry Weber, who is the chairman of W2 Group and the author of Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. In 2009, I interviewed Larry about his last book, but now he’s had many more experiences in the social media world captured in his new book. In this …

Book ReviewsBrand Identity & Self-DiscoveryInterviewLifestyle & Habit BuildingmanagementRelationship Networking

Personal Branding Interview: Kerry Patterson

Today, I spoke to Kerry Patterson, who is the Cofounder of VitalSmarts, and the New York Times bestselling co-author of Crucial Conversations: Tools for Talking When Stakes Are High. His latest bestseller is called Change Anything: The New Science of Personal Success. In this interview, Kerry reveals findings in his latest book, how to prevent …

Book ReviewsBrand Identity & Self-DiscoveryCareer DevelopmentInterviewRelationship Networking

Personal Branding Interview: Sarah Lacy

Today, I spoke to Sarah Lacy, who I interviewed back in 2008 when her first book came out.  She writes for TechCrunch.com, and her latest book is called Brilliant, Crazy, Cocky: How the Top 1% of Entrepreneurs Profit from Global Chaos. In this interview, Sarah talks about characteristics of successful entrepreneurs, gives examples of interesting …

Book ReviewsBrand Identity & Self-DiscoveryFuturesInterviewRelationship Networking

Personal Branding Interview: Daniel Burrus

Today, I spoke to Daniel Burrus, who is considered one of the world’s leading technology forecasters and business strategists, is the founder and CEO of Burrus Research, and author of the The New York Times bestseller Flash Foresight. In this interview, Daniel talks about what flash foresight is, why it’s important in this economy, what …

Book ReviewsBrand Identity & Self-DiscoveryCareer DevelopmentCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationship Networking

Personal Branding Interview: Guy Kawasaki

Today, I spoke to Guy Kawasaki, who is the co-founder of Alltop.com, and the author of ten books including his latest called Enchantment: The Art of Changing Hearts, Minds, and Actions. I interviewed Guy back in 2008 so I wanted to catch up with him again this year. In this interview, GUy talks about what …

Book ReviewsBrand Identity & Self-DiscoveryCareer DevelopmentCommunication & NetworkingInterviewRelationship Networking

Personal Branding Interview: Carol Roth

Today, I spoke to Carol Roth, who is the author of The Entrepreneur Equation. She will be donating one book to SCORE.org for every book sold this coming week. In this interview, Carol talks about why now is the best time to start a business, the common qualities that all entrepreneurs have, the key items …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingInterviewLifestyle & Habit BuildingRelationship Networking

Personal Branding Interview: David L. Rogers

Today, I spoke to David L. Rogers, who is the Executive Director of the Center on Global Brand Leadership at Columbia Business School, and author of The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age. In this interview, David talks about how social networks change our relationship with brands, his five …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingInterviewMarketing & Personal BrandingRelationship NetworkingSocial Media

Personal Branding Interview: Jay Baer

Today, I spoke to Jay Baer, who is thePresident of social consultancy Convince & Convert, and author of the forthcoming book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. In this interview, Jay talks about why and how businesses should be and shouldn’t be engaging with customers, and more.…

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingmanagementRelationship Networking

Personal Branding Interview: Linda Hill

Today, I spoke to Linda Hill, who is the Wallace Brett Donham Professor of Business Administration at the Harvard Business School, the faculty chair of the Leadership Initiative, and author of Being the Boss. In this interview, Linda talks about how to be a good manager and leader, how to handle conflict, and more.

What…
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