Interview With John Quelch About Social Media and Marketing
Recently, I spoke with John Quelch about marketing, branding, social media and his new book. In the following interview, you will get to know his personal brand, as well as gain insight into how one of the leading universities is using blogs and some examples of corporate branding.
John Quelch is the Lincoln Filene Professor …
Reputation Management Tips From The Brand Known As Andy Beal
Recently, I spoke with Andy Beal about reputation management. In terms of the personal branding process, reputation management falls into the “maintain” bucket. First, you discover your brand (what you represent, are passionate about, etc), then you create a brand online, communicate it to your audience through personal PR and then maintain your reputation. Andy, …
Life Experiences Seperate Successful Leaders From Followers
When I was growing up, I was always intrigued by how successful people got to where they were. I desperately asked some business colleagues, but did not receive the answers I requested. In this search, my thirst for knowledge was never quenched, until I stumbled upon a book called “From the Sandbox to the Corner …
Are YOU Ready to Escape From Corporate America?
Pamela Skillings is an author, journalist, blogger and entrepreneur who spent twelve years working as a marketing executive for major New York companies. In 2004, she realized that corporate life wasn’t working for her anymore. By 2005, she left the world of steady paychecks and free office supplies to launch her own company. She met …
Your Personal Brand Deserves Only The Coolest Career
I recently had the privilege of speaking to Alexandra Levit, who is undoubtedly a career queen in the traditional and new media streams. She just sent me her book, entitled “How’d You Score That Gig?“, which helps you learn more about yourself and about the coolest careers available today. She’s done the research, is the …
Myth: Personal Branding Is All About YOU
False! Personal branding is not about you, it’s about everyone else. This post is required reading for everyone who believes that myth.
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Note: I tend to do podcasts when the point can better be expressed through my personality and personal connection.
Daniel Pink Introduction
This all comes together as one of six chapters in …
How To Find The Perfect Relationship and Your Dream Job
Now that’s a headline to get excited about. Although I cannot provide all the answers in a single post, Shawn Graham’s new book “Courting Your Career” may help you. The same dating game that we all go through is similar to our job search. For you to stay at a company for over a year, …
Is It Possible To Brand Yourself By Accident?
I get a lot of books by authors looking to promote on my blog. Sometimes I receive press releases, or a PR person contacts me without being authentic. When an author contacts me directly, with a personalized message, then I take more interest, especially when they send me a copy of their book. I will …
Personal Brands Need Personality – Just ask Rohit Bhargava
Rohit Bhargava leads the interactive marketing team at Ogilvy Public Relations Worldwide in Washington DC and is a founding member of the 360 Digital Influence team at Ogilvy. His current list of clients includes Intel, Johnson & Johnson, Lenovo, and Unilever. He authors the popular marketing blog Influential Marketing and will be publishing his first …
Authors Corner: Co-Authoring The Age of Conversation II – Why Don’t People Get It?
And So it Began
Drew McLellen and Gavin Heaton are two of the top marketing bloggers in the world. They identified this new era of social media as the “Age of Conversation” a year ago. As the editors, they decided to recruit 100 of the world’s leading marketers, writers, thinking and creative innovators in a …