7/18/08: Personal Branding News and Recommendations
Today, I figured I would help some friends by promoting their personal brands, books and events. What a lot of people don’t realize is that the #1 reason to have a blog is the ability to freely promote other people. When people start understanding and executing on that simple concept, then the world will be …
The Contrarian Effect and Your Personal Branding Sales Strategy
My friend Michael Port has been up to some serious writing as of late. You may remember when I introduced him on my blog as the author of “Beyond Booked Solid” which was the sequel to his best-selling book “Book Yourself Solid.” Today, I interviewed Michael on his new book (it’s crazy that he has …
Pay Attention: The No Asshole and No Complaining Rules
Two presents came in the mail recently (pictured below). One was “The No Complaining Rule” by Jon Gordon and the other was a combination of two erasers, which was part of Robert Sutton’s promotion for his book, “The No Asshole Rule.” I always enjoy gifts and great reads that are related to workplace issues, such …
Become a Successful Leader in All Dimensions of Life
About the author
Stewart Friedman has been on the Wharton faculty since 1984. He became the Management Department’s first Practice Professor in recognition of his work on the application of theory and research to the real challenges facing organizations. As founding director of the Wharton Leadership Program, in 1991 he initiated Wharton’s required MBA and …
Will Our Personal Brands Enter a Dark Age of Distraction?
Today, I had the chance to speak with Maggie Jackson, whose book I highlighted in last weeks “top 10 book” post. This book is very timely, especially when we continuously talk about how social media is impacting our lives. A lot of the time, I give you positive benefits such as expert positioning, while other …
Books Are Here to Stay Despite the Growth in Online Media
For the past year, there has been a lot of chatter about how print is dying out. From blog to blog, we’ve seen the decline in advertising for print media and the uproar for online advertising spending. I’m here to tell you that print is far from dead. Our school systems encourage and force students …
Become a Better Brand Starring Marshall Goldsmith
Today, it is my pleasure to share my interview with one of the leading authors, business coaches and influencer’s in our society; Marshall Goldsmith. I’ve interviewed superstars such as Sarah Lacy, Darren Rowse, Noel Capon, John Quelch, and Andy Beal in the past and this interview is nothing less than exceptional. I encourage you all …
Darren Rowse Interview: Brand Yourself Like a ProBlogger
Darren Rowse is the guy behind ProBlogger.net, which has become one of the leading places on the web for information about making money from blogs. He is a full-time blogger himself, making a six-figure income from blogging now since 2005. In addition to his blogging at ProBlogger, Darren also edits the popular Digital Photography School …
Fire Up Your Personal Brand and Influence Others
Carmine Gallo is a communications coach for the world’s leading brands, such as Raytheon, Salesforce.com, Loreal and Home Depot. His new book, “Fire Them Up!” includes insights from inspiring business leaders, entrepreneurs, and educators who reveal what he calls the seven simple secrets of motivation. As a world recognized personal brand, Carmine was able to …
Even the Receptionist Needs to Be a Corporate Marketing Maven
The corporate view of personal branding is very different than from an individuals point of view, which I’ve previously discussed. Companies need to understand the importance of personal branding within the corporate culture. If only the executives have a grasp on the corporate message, then the company will fail. I believe that you have to …