Category: Book Reviews

Book ReviewsInterviewPersonal BrandingSEOSocial MediaSuccess Strategies

How to Master Search Engines for Personal Branding Prosperity

Today, I spoke with Mike Moran, who is a SEO/SEM expert, author, speaker and employee.  As many of you know, through my posts on Google being the centerpiece for your personal brand, this topic is extremely important.  In the interview, we go over some basic fundamentals, key terms, and strategies for success, so that you …

Book ReviewsCareer DevelopmentInterviewPeoplePersonal BrandingSuccess Strategies

Personal Brands Are Measured by the Quality of Their Work

Today, I spoke with Sramana Mitra, who is a Forbes columnist, blogger and author.  She become well known because of her blog, which led her to new and exciting opportunities.  Haven’t we heard that before ;).  We spoke about very interesting topics, including the basics of hard work, web 3.0, examples of successful entrepreneurs and …

Book ReviewsInterviewPeoplePersonal BrandingSuccess Strategies

Playgirl Magazine Star Gives Personal Branding Advice

Today, I spoke with Madison Hildebrand, who is a playboy, millionaire real estate mogul, author and much more.  Madison explores various topics from a very unique angle, including passion, perception and of course, brand.  We can learn a lot from someone who has been in the public eye in ways that Madison has, yet still …

Book ReviewsCareer DevelopmentInterviewPeoplePersonal BrandingSuccess Strategies

Learn How to be an Effective and Influential Communicator

Today, I speak to Bert Decker about effective communication, including the significance and some useful tips for successfully communicating your message to others, in and out of the workplace.  This is clearly a very important topic to go over, especially because people have short attention spans, make quick first impressions and enjoy good presentations.

Why …

Book ReviewsCareer DevelopmentInterviewPeoplePersonal BrandingSuccess Strategies

A Single Email Can Make or Break Your Personal Brand

Today, I speak with Will Schwalbe, who is an author and long time publishing rockstar.  One of the most overlooked aspects of one’s personal branding strategy is their use of email.  Email is used a lot in our communications, sometimes more than phone and in-person meetings.  If you don’t brand yourself properly in every single …

Book ReviewsCareer DevelopmentInterviewPeoplePersonal BrandingSocial MediaSuccess Strategies

A Journey into the Mind of a New York Times Reporter

Today, I speak with Sarah Lyall, who is a reporter in London for the New York Times.  I try and get in her head about social media’s impact on traditional media, as well as how to be a successful journalist, and the importance of breaking from from your geography to work abroad.

What is your …

Book ReviewsInterviewPeoplePersonal Branding

Uncovering Many Brand Misconceptions with Martin Lindstrom

Today, I speak with Martin Lindstrom, who is one of the premier branding legends.  He spends a lot of his time consulting Fortune 500 clients, speaking, writing books and researching trends in branding.  During this interview he uncovers some brand misconceptions and reveals the truth, using his experience and research.

Martin, in your words, what …