Category: Book Reviews

Book ReviewsBrand Identity & Self-DiscoveryInterviewRelationships & Personal Growth

Men Are More Interested in Performance than Brand Image

Today, I spoke with Mark Tungate, who is a UK branding expert and author.  In this interview he reveals very interesting research on how to market to men, as opposed to women.  If you’re a man reading this, some things may surprise you.  If you’re a woman, you will probably just laugh and agree with …

Book ReviewsCommunication & NetworkingInterviewRelationships & Personal GrowthSEOSocial Media

How to Master Search Engines for Personal Branding Prosperity

Today, I spoke with Mike Moran, who is a SEO/SEM expert, author, speaker and employee.  As many of you know, through my posts on Google being the centerpiece for your personal brand, this topic is extremely important.  In the interview, we go over some basic fundamentals, key terms, and strategies for success, so that you …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationships & Personal Growth

Personal Brands Are Measured by the Quality of Their Work

Today, I spoke with Sramana Mitra, who is a Forbes columnist, blogger and author.  She become well known because of her blog, which led her to new and exciting opportunities.  Haven’t we heard that before ;).  We spoke about very interesting topics, including the basics of hard work, web 3.0, examples of successful entrepreneurs and …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewRelationships & Personal Growth

Playgirl Magazine Star Gives Personal Branding Advice

Today, I spoke with Madison Hildebrand, who is a playboy, millionaire real estate mogul, author and much more.  Madison explores various topics from a very unique angle, including passion, perception and of course, brand.  We can learn a lot from someone who has been in the public eye in ways that Madison has, yet still …

Book ReviewsCommunication & NetworkingeventsLifestyle & Habit BuildingNewsRelationships & Personal Growth

10/23/08: Personal Branding News and Recommendations

Personal branding news

Personal Branding Magazine

The big news next week is that the sample issue of Personal Branding Magazine Volume 2, Issue 2 comes out on Monday, for you to download free of charge. The full paid issue will be made available on November 1st. I will discuss this in depth next week and …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationships & Personal Growth

Learn How to be an Effective and Influential Communicator

Today, I speak to Bert Decker about effective communication, including the significance and some useful tips for successfully communicating your message to others, in and out of the workplace.  This is clearly a very important topic to go over, especially because people have short attention spans, make quick first impressions and enjoy good presentations.

Why …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationships & Personal Growth

A Single Email Can Make or Break Your Personal Brand

Today, I speak with Will Schwalbe, who is an author and long time publishing rockstar.  One of the most overlooked aspects of one’s personal branding strategy is their use of email.  Email is used a lot in our communications, sometimes more than phone and in-person meetings.  If you don’t brand yourself properly in every single …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationships & Personal GrowthSocial Media

A Journey into the Mind of a New York Times Reporter

Today, I speak with Sarah Lyall, who is a reporter in London for the New York Times.  I try and get in her head about social media’s impact on traditional media, as well as how to be a successful journalist, and the importance of breaking from from your geography to work abroad.

What is your …

Book ReviewsBrand Identity & Self-DiscoveryInterviewMiscRelationships & Personal Growth

Exclusive Interview with NY Times Bestselling Author Dan Ariely

Today, I spoke with Dan Ariely, who is a professor at MIT and Duke University, as well as a New York Times bestselling author. This made for a very interesting interview and it’s in both podcast and written form below. You will learn about some of the irrational behavior we do on a reoccuring basis …

Book ReviewsBrand Identity & Self-DiscoveryInterviewRelationships & Personal Growth

Uncovering Many Brand Misconceptions with Martin Lindstrom

Today, I speak with Martin Lindstrom, who is one of the premier branding legends.  He spends a lot of his time consulting Fortune 500 clients, speaking, writing books and researching trends in branding.  During this interview he uncovers some brand misconceptions and reveals the truth, using his experience and research.

Martin, in your words, what …