A Veteran CEO Gives Practical Advice for Your Personal Brand
Today, I interview Gary Harpst, who has decades of experience as an executive and is now a famous business book author. Today, he shares his practical knowledge on how to achieve business success in this execution revolution.
Gary, we all know that enterprises have tremendous resources for executing on various business/marketing programs. How can individuals …
Brand Yourself as a Mathematician or Become Obsolete
Today, I spoke with Ian Ayres, who is an author and law professor at Yale. He shares insights as to why you really need to learn about statistics and how companies are using these so-called “Supercrunchers” to conduct business.
Why do we need to understand numbers to succeed and survive in our world? Should every …
Become a Top Brand Using a Single Roll of Toilet Paper
[youtube=http://www.youtube.com/watch?v=_2Xj7_oajVM]
I asked Mike Michalowicz to give you some personal branding tips. Mike has started companies from scratch, is a frequent guest on The Big Idea with Donnie Deutsch and is an author of a new book called The Toilet Paper Entrepreneur. Some may believe this title to be a bit too “over the top,” …
Become the Chief People Officer for the Brand Called You
Today, I spoke with Geoff Smart and Randy Street, who are two of the brightest people I’ve encountered when it comes to recruiting the best talent. They just finished their first book called Who: A Method For Hiring. We discuss why talent is so important to building a winning team, go over some incredible research …
Monitor Your Online Reputation to Protect Your Personal Brand
Today, I speak with Dr. Gaines-Ross, who is the Chief Reputation Strategist (cool title!) for Weber Shandwick, a blogger and author. We talk about the reputation management for personal branding, as well as some tips for safeguarding your brand (monitoring your online reputation).
Leslie, I, like you, am involved with reputation management at the corporate …
How to Bulletproof Your Job in a Poor Economy
Today, I spoke with Stephen Viscusi, who is an author and America’s workplace guru. He talks about why it’s so important to focus on your current job and protect yourself now. I don’t completely agree with his view that your job is more important than your career, even in poor economic situations because you always …
Become the Chief Financial Officer for the Brand Called You
Today, I interviewed Garrett B. Gunderson, who is a New York Times bestselling author, millionaire and speaker. Garrett reveals the truth about 401K’s, real estate, Wall Street and other “truisms” about investing. In the world today, everyone needs to be their own CFO (Chief Financial Officer). You are your own business and you have to …
The Fall of 9-5 Work Days and the Rise of ROWE
Today, I spoke with Cali Ressler and Jody Thompson, which is long overdue. These two are some of my personal favorites because they believe in a virtual workplace, freedom and logical reasoning. Why work 9-5, when you can achieve the same results working when you want to work. All that really matters in business is …
The Economy is Squeezing Your Personal Brand into Juice
Today, I spoke with Steven Greenhouse, who writes for the New York Times and is the author of The Big Squeeze. I just had to interview him about the economy’s impact on the workplace because of the relevancy to this blog and the timing, with over 600,000 jobs lost so far this year.
A lot …
9/19/08: Personal Branding News and Recommendations
Hot events
Brazen Boston
Brazen Careerist, a company started by Ryan Paugh, Ryan Healy and Penelope Trunk, is coming to my hometown (Boston). For those who haven’t heard of this company, they are an online community and career center for Gen-Y. The community boasts over 100 Gen-Y thought leader bloggers, whose combined insight and ideas …