Personal Branding Interview: Sally Hogshead
Today, I spoke with Sally Hogshead, who gives sound advice on how to radically engineer your career and why doing things differently than everyone else will help you stand out. She is an author, speaker and media commentator, who brings years of experience to this interview. We talk about her fancy website, some of the …
Personal Branding Interview: Bestselling Author Susan RoAne
Today, I spoke with Susan RoAne, who is a bestselling author and speaker. Her latest book is called Face to Face: How to Reclaim the Personal Touch in a Digital World. In this interview, we spoke about online communication versus offline communication, and the differences in technique. Susan also mentions how to manage your own …
Personal Branding Interview: Debbie Weil
Today, I spoke with Debbie Weil, who is known as the top expert when it comes to CEO blogs. She’s been very effective at positioning herself and has even wrote a book called The Corporate Blogging Book to further her brand over the past two years. Debbie is a very talented blogger and I’ve been …
Seth Godin’s Tribes and Why The World Needs Personal Branding
I’d like to begin by thanking Dan for giving me the opportunity to contribute to Personal Branding Blog, which I will be contributing to on Saturdays. I recently had a chance to read Seth Godin’s new book Tribes.
My introduction to TribesI was at my desk a few months back, when the CEO of …
The Same Laws Apply For Personal Brands as Any Brand
Today, I spoke with John Gerzema, who is the Chief Insights Officer for Young & Rubicam Group and an author. We discuss the three main challenges marketers face in today’s marketplace, what the brand bubble is and how to measure it, as well as his five-stage model for brand creativity and change. John, then gives …
Lessons on Personal Brand Building From Donald Trump and P Diddy
Today, I spoke with John Eckberg, who has spoken with many successful entrepreneurs and celebrities, wrapping up his interviews in a book and sharing a few today for this blog. The two we will discuss are Donald Trump and P Diddy, who, in my opinion, truly represent the epitome of personal branding. Donald Trump understood …
Innovation Requires Personal Brands That Are Rebels
Today, I spoke with Hayagreeva Rao, who is a professor at Stanford Business School and author. He talks about what a “market rebel” is, why they are important, some examples of rebels, the benefits and how personal branding relates. Hayagreeva makes a great case why you should become a market rebel to stand out amongst …
How to Get Into the College of Your Dreams and Hack it
Today, I spoke with Cal Newport, who has already written two books for college students, and has a great blog on how to hack college. Cal has a lot of knowledge when it comes to how to succeed at college, make the most out of your time in college and how you brand yourself as …
Strong Employer Brands Pay Attention to Corporate Social Responsibility
Today, I spoke with Kellie A. McElhaney, who is a professor at UC Berkeley’s Haas School of Business and one of the main brains behind the corporate social responsibility (CSR) initiative that is spreading all over the world. When it comes to employer branding, successful corporations are able to bridge their brand and that of …
Leo Babauta Helps Us Achieve Personal Branding Zen
Today, I spoke with Leo Babauta, who is one of the most well-known and respected bloggers in the world. He blogs at Zenhabits.net and has been writing for decades on work concentration and management. We talk about his success story, why it’s important to work smart (not just hard), how to stay afloat in the …