Personal Branding Interview: Richard Laermer
Today, I spoke with Richard Laermer, who is the author of five bestselling books including his latest one called 2011: Trendspotting. In this interview, Richard spends a lot of time explaining how public relations has changed, from the early days till now and helps us prepare for the future. He also touches on the different …
Personal Branding Interview: Randall Jones
Today, I spoke with Randall Jones, who is the founder of Worth Magazine and author of The Richest Man In Town. In this interview, Randall talks to us about what self-made rich individuals think of personal branding, the strategies they use, how he’s leveraged his brand to interview successful individuals, brand characteristics of the rich …
Personal Branding Interview: Martin Lindstrom
Today, I spoke with Martin Lindstrom, who is the New York Times bestselling author of Buyology and an international branding expert. The last time I had a conversation with Martin, he was getting ready for his book launch and today, he’s taken that book to bestseller status, so it’s great to have him back on …
How to be Popular on Social Media
Have you ever read the book How to Be Popular by Meg Cabot? (Probably not, because it’s a young adult novel written for 12-14 year-old girls, who probably don’t read this blog.) I read it this weekend as research for another project I’m working on, and was surprised by how much I enjoyed the book.…
Personal Branding Interview: Wendy Gelberg
Today, I spoke with Wendy Gelberg, who is the author of The Successful Introvert. In this interview, Wendy talks to us about introverts, how technology helps introverts become more extroverted, the difference between introverts and extroverts, the pros and cons of being introverted in the work place and various strategies that can help introverts become …
Personal Branding Interview: Rita McGrath
Today, I spoke with Rita McGrath, who is an Associate Professor at Columbia Business School, and one of the world’s leading experts on strategic business growth in highly uncertain environments. Her new book is called Discovery-Driven Growth. In this interview, Rita talks about how already established brands and startups can grow in this economy, as …
Personal Branding Interview: John C. Maxwell
Today, I spoke to John C. Maxwell, who is an internationally recognized leadership expert, speaker, and New York Times bestselling author, selling over 16 million books. His latest book is entitled Put Your Dream to the Test. In this interview, John discusses his definition of success, what separates the successful from the unsuccessful, some important …
Personal Branding Interview: Alexandra Levit
Today, I spoke with Alexandra Levit, who is the author of How’d You Score That Gig?, a columnist for The Huffington Post and the Wall Street Journal and a gen-y expert and speaker. Alexandra shares her worst job advice, how people can reinvent themselves in this economy, challenges recent college graduates will have, and more.
…
Personal Branding Interview: Scott Ginsberg
Today, I spoke with Scott Ginsberg, who is known as the “nametag guy” and the author of many books, including his latest one called “Stick Yourself Out There : Get Them to Come to You.” We talked about what makes people unique, push and pull marketing, and how to build a web presence.
Is it…Personal Branding Interview: Anita Bruzzese
Today, I spoke with Anita Bruzzese, who is a nationally syndicated columnist on the workplace and award-winning journalist. You might have seen her work in your local newspaper or in USA Today. In this interview, Anita weighs in on career development versus personal brand management, how she got her role as a syndicated columnist, if …