Make Your Book Title and Brand Easy to Remember
Sometimes the most important lessons in personal branding are the simplest ones, like using alliteration, or repeated “hard” sounds, to make the title of your brand-building book stand out and be easy to remember. It’s something I think of every time I hear local classical music FM radio station promote their Mozart Block at 9:00.…
More Lessons in Personal Branding from NPR’s Car Talk
In my original analysis of National Public Radio’s Car Talk, I discussed 4 of the 7 essentials of strong and enduring brands described in Patrick Hanlon’s Primal Branding.
For over 25 years, Car Talk – as anyone who drives anywhere within FM radio reception of a public radio station on a Saturday or Sunday knows …
Prepare a Vision Statement for Your Nonfiction Book
A vision statement is the best way to convert your desire to write a personal brand-building book into a commitment to write a book to build your brand.
A vision statement is a short, 1 to 3-page document that describes the book you want to write and use as the foundation for your personal brand.…
Lessons in Personal Branding from NPR’s Car Talk
Tom and Ray Magliozzi’s Car Talk is one of the most successful personal brands on NPR, National Public Radio. The enduring strength of the Car Talk brand can be measured by:
Numbers. Over 4.4 million listeners tune-in each week, listening on 588 radio stations around the world. Fund raising. Car Talk is consistently one of…Are You “Paralyzed by Potential?” Get Over It!
Many potential authors remain potential authors not because they don’t have ideas or can’t write, but because they’re paralyzed by potential; they never write a personal brand building book because they are so trapped by what they could write that they never get started and finish their book.
When you’re trapped by potential, you never …
Lessons From a Year of Personal Branding Blog Posts
I’d like to share some of the lessons I’ve learned from a year of posting on Dan’s Personal Branding blog.
A little over a year ago, on August 5, 2009, I posted my first post, the 11 Biggest Mistakes Made by First-Time Authors.
My goal in sharing the following is to encourage you to post …
Web Design Tips to Sell Books and Build Brands
Web design is usually approached from a subjective or an aesthetic, or I like blue! point of view; but if you really want your site to sell books, products, and services while building your brand, you have to know a bit about the psychology of your website visitors.
That’s the message Susan Weinschenk delivers in …
Have You Chosen a Brand-Building Book Title?
Your choice of book title plays a major role in the ability of your book to build a strong and lasting personal brand. Choose the right book title, and your brand is off to a strong start.
Choose wiselyChoose the wrong title, however, and you’re just one more author still looking forward to establishing …
Your Book Idea into a Published Brand-Building Book
Writing is the biggest obstacle between ideas and personal brands; unless you take action on your ideas and actually write your article, start your blog, or finish your book, your ideas will never turn into career-enhancing SEO visibility and a brand-building published book.
And, it’s not just writing a book! The ability to take action …
Timeless Book Titles Build Lasting Brands
When writing a book to build your brand, choose a clear and timeless title, one that won’t quickly go out of date.
A clearly and obsolescence-proof book title can contribute to a book that will build your personal brand for decades instead of just weeks!
What’s wrong with “instant bestsellers?”With proper promotion at book …