An Interview with the Man Who Coined Consumer-Generated Media
Today, I spoke with Pete Blackshaw and it was tremendous. This is certainly one of my favorite interviews to date, out of over 50! Pete is the man who coined “consumer-generated media.” He’s also a top executive at Nielsen, an author, speaker, cofounder of the Word-of-Mouth Marketing Association, a columnist and much more. It’s hard …
It’s Time For You to Become a Master Brand Using LinkedIn
Today, I spoke with Rich Brooks, who has an in-depth knowledge of social networks, runs his own consulting company and writes for Fast Company and MainToday.com. LinkedIn, the largest professional network, has received a lot of press lately, including an article by Rich Brooks that I discovered earlier this week. Many people aren’t using LinkedIn …
Men Are More Interested in Performance than Brand Image
Today, I spoke with Mark Tungate, who is a UK branding expert and author. In this interview he reveals very interesting research on how to market to men, as opposed to women. If you’re a man reading this, some things may surprise you. If you’re a woman, you will probably just laugh and agree with …
How to Master Search Engines for Personal Branding Prosperity
Today, I spoke with Mike Moran, who is a SEO/SEM expert, author, speaker and employee. As many of you know, through my posts on Google being the centerpiece for your personal brand, this topic is extremely important. In the interview, we go over some basic fundamentals, key terms, and strategies for success, so that you …
Interviewed by BusinessWeek and Entrepreneur Within 4 Days!
I’m truly honored to be in the position I’m in right now and thank you all for your support, as we evangelize personal branding and spread these ideas to the masses. When you start building your brand, don’t demand immediate results, but rather work as hard as you can to position yourself for the future. …
Personal Brands Are Measured by the Quality of Their Work
Today, I spoke with Sramana Mitra, who is a Forbes columnist, blogger and author. She become well known because of her blog, which led her to new and exciting opportunities. Haven’t we heard that before ;). We spoke about very interesting topics, including the basics of hard work, web 3.0, examples of successful entrepreneurs and …
Inside the Mind of a New York Times Book Review Editor
Today, I spoke with Sam Tanenhaus, who is an editor at the New York Times Book Review. He’s got quite the job, receiving hundreds if not thousands of books. As an upcoming author and friend to many other authors and people who want to get into the publishing business, I thought it would be a …
Playgirl Magazine Star Gives Personal Branding Advice
Today, I spoke with Madison Hildebrand, who is a playboy, millionaire real estate mogul, author and much more. Madison explores various topics from a very unique angle, including passion, perception and of course, brand. We can learn a lot from someone who has been in the public eye in ways that Madison has, yet still …
Learn How to be an Effective and Influential Communicator
Today, I speak to Bert Decker about effective communication, including the significance and some useful tips for successfully communicating your message to others, in and out of the workplace. This is clearly a very important topic to go over, especially because people have short attention spans, make quick first impressions and enjoy good presentations.
Why …
A Single Email Can Make or Break Your Personal Brand
Today, I speak with Will Schwalbe, who is an author and long time publishing rockstar. One of the most overlooked aspects of one’s personal branding strategy is their use of email. Email is used a lot in our communications, sometimes more than phone and in-person meetings. If you don’t brand yourself properly in every single …