Personal Branding Interview: Bob Jennings
Today, I spoke with Bob Jennings, who is the coauthor of The Adversity Paradox. Bob views the poor economy as a transformational opportunity—those who emerge stronger will be the success stories of the future. In this interview, Bob talks about key traits that he looks for when hiring new employees, and more information on why …
Personal Branding Interview: Scott Shane
Today, I spoke to Scott Shane, who is a Professor of Entrepreneurial Studies at Case Western Reserve University and the author of Fool’s Gold?: The Truth Behind Angel Investing in America. In this interview, Scott talks about how entrepreneurs can discover new opportunities, advice for young entrepreneurs trying to make it in this economy, and …
Personal Branding Interview: Gaylan Nielson
Today, I spoke to Gaylan Nielson, who is the co-author of FAKE WORK and the CEO of The Work Itself Group, Inc. In this interview, Gaylan explains what “Fake Work” is, why it exists, how companies can avoid it and then shares some examples. This information is important for companies and people who are looking …
Personal Branding Interview: Douglas Rushkoff
Today, I spoke to Douglas Rushkoff, who is the author of the new book Life Inc.: How the World Became a Corporation and How to Take It Back. In this interview, Douglas discusses his view of personal branding, how branding impacts online transactions, how we can take the world back from corporations, as well as …
Personal Branding Interview: Linda Bustos
Today, I spoke to Linda Bustos, who works for Elastic Path Software and is an award winning blogger at the Get Elastic eCommerce Blog. In this interview, Linda talks about inbound and outbound marketing, why personal branding is important to Gen-Y, shares her avatar advice and more.
What does it mean to ‘get elastic’?Though …
Personal Branding Interview: Jonathan Littman
Today, I spoke to Jonathan Littman, who is a contributing editor for Playboy and the co-author of I Hate People. In this interview, Jonathan reviews five archetypes that populate corporate culture at every level (his new book has all ten). He goes over the Minute Man, the Smiley Face, Sheeple, Flimflams and Stop Signs and …
Why Numbers Are Important For Personal Branding
I would consider myself an ambassador for the “numbers game” on social networks. Authorities like Seth Godin object to going after numbers, while people such as Guy Kawasaki think that it’s all about numbers (especially on Twitter). I’m split in the middle right now, but I want to take time today to explain why numbers …
Personal Branding Interview: Steve Miller
Today, I spoke with Steve Miller, who is a marketing consultant, speaker and blogger. In this interview, Steve talks about what social media tools he uses for personal branding, his opinion on Twitter and it’s future, strategies Gen-Y should use to stand out and more.
Which social media tools do you rely on to build…Personal Branding Interview: Robin Wauters
Today, I spoke to Robin Wauters, who is best known as a TechCrunch writer based in Europe. In this interview, Robin talks to us about his annual social media conference, other projects that he’s working on, how social media is different in various countries, and his thought on personal branding.
You organize an annual conference…Personal Branding Interview: Kelley Keehn
Today, I spoke to Kelley Keehn, who is a financial expert, speaker, media personality and author of She Inc. In this interview, Kelley talks to us about the psychology of money, why it’s harder for women to be successful, what money has to do with personal branding, mistakes Gen-Y’ers make with credit cards and more.…