Marketing is Required Regardless of Corporate Position
Today, I spoke with Gerald Zaltman, who is a Harvard Business School professor and author. We go over the importance of marketing in our lives, why people fear change, how marketing should be universal (instead of being tied to a function of business), and talk about the significance of marketing research in learning more about …
Our Personal Brands Control the Conversation Not Companies
Today, I spoke with Tom Asacker, who is a well-known branding expert, author and speaker. We talked about how conversations have changed over the past few years, how to break through marketing clutter, and some future predictions. As more and more companies are built and destroyed in the next year, marketing and branding still remain …
Build Your Company’s Brand and Your Brand Will Reap the Rewards
Today, I spoke with Mike Volpe, who is a fine example of someone who has built his personal brand and employers brand simultaneously. His coined term, “inbound marketing,” which reflects how social media can be used to attract opportunities passively, rather than proactively. Instead of cold calling a customer or applying for a job with …
You Can’t Obtain Success By Defining it Yourself!
Today, I spoke with Romanus Wolter, who has successfully branded himself as “The Kickstart guy.” He has a lot of knowledge when it comes to entrepreneurship and business coaching. We talked about how people should define success, how to start a business from a simple idea, why some people don’t make the leap (quitting instead) …
How to Have a Joyful Brand Despite Economic Uncertainty
Today, I spoke with Lisa Earle McLeod, who is a writer, speaker, and author specializing in humor business coaching and spirituality attainment. A lot of people are feeling depressed, anxious and under pressure right now, so I figured I would interview Lisa, who will cheer you right up. We discuss how humor can help you …
Create a Winning Social Media Strategy For Your Brand
Today, I spoke with Dave Evans, who is a social media marketing expert, author, business owner and columnist. We talk about what it’s like to convince people of the importance of social media, how to answer the dreaded “ROI” question, which social networks you should join and avoid and how to be a great community …
Exclusive Interview With International Celebrity Businessman Don Tapscott
Today, I spoke with Mr. Don Tapscott, who is best known as the author of Wikinomics, the international bestselling web 2.0 book. His new book is called Grown up Digital, and I caught up with Don to further investigate how my generation is changing the world as we know it. You might remember that we …
Do You Have an Ethical Personal Brand?
Today, I spoke with Bruce Weinstein, who has successfully branded himself as “The Ethics Guy.” He has his own column for BusinessWeek.com and has written many books on this topics. Bruce reminds us how important it is to stay ethical in all that we do, online and offline. I think this is a really important …
Interview with NY Times Bestselling Author Ori Brafman
Today, I spoke with Ori Brafman, who is the New York Times bestselling author of Sway. We spoke about how people are swayed to make the wrong decisions, what influences our professional and personal lives and “value attribution,” which is how much value your employer places on your head. I hope this conversation sways you …
A Personal Brand is Demolished by Being Selfish Instead of Useful
It is very rare for me to single people out for bad personal branding, especially when I made mistakes when I first entered the blogosphere a few years ago, such as spamming the press/bloggers and leaving self-promotional comments on blogs. Those days are over and by learning from mistakes, it’s helped me teach you how …