Personal Branding Interview: Jeffrey Pfeffer
Today, I spoke to Jeffrey Pfeffer, who is the Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University, and the author of Power: Why Some People Have It—And Others. In this interview, Jeffrey talks about why he wrote a book on power, how to gain power and lose …
Personal Brands: SEO Yourself
What ARE the right key words – especially, OMG if you are actually talking to someone face-to-face – or at least cell-to-cell? What are you saying – and how clearly are you communicating it online and offline? You get so much good stuff about your online behavior, I want to touch on the you that …
Personal Branding Interview: Darren Hardy
Today, I spoke to Darren Hardy, who is the visionary force behind SUCCESS magazine as its Publisher and Editorial Director. He is the author of The Compound Effect. In this interview, Darren talks about the compound effect of success, why successful people can’t be good at everything, why it’s important to establish a routine, and …
Getting Away with the CEO Swap
So, Tony Hayward is being replaced as CEO of BP by an American. It’s not surprising to see that the company is doing whatever they can to minimize damage and public outcry. I’ve come to find it interesting that when a company gets itself in to serious trouble, that the “CEO Swap” is viewed as …
Facebook Stories and Your Personal Brand
The world is indeed becoming a small place and we all know that social media is a major reason why. As Facebook celebrated 500 million users on July 22, 2010 we can see how the world is becoming a much more open place. Facebook users come from all over the world. People are able to …
Personal Branding Interview: Jeffrey Hayzlett
Today, I spoke to Jeffrey Hayzlett, who is the author of The Mirror Test, and the former Chief Marketing Officer at Kodak. In this interview, Jeffrey talks about his experience with Kodak, what it was like to be on The Apprentice with Donald Trump, what the “mirror test” is and how it can help your …
Personal Branding Interview: Jim Petrus
Today, I spoke to Jim Petrus, who is the chief operating officer for Trump International Hotels Management LLC, the operating arm of Trump® Hotel Collection. Recently, Jim and his team have created the Trump Hotel Collection’s social media presence, including Twitter and Facebook accounts. In this interview, Jim explains why and how they are using …
Personal Brands: Hiding From a Billboard
We know you, not because we really know you. We know you because we cruise by you. On our way to updating our status on Facebook, we check out yours. We whiz past the big, hoary posts from people who don’t understand that FB isn’t a blog, to check out your new pics or a …
Personal Branding Interview: Lisa Nirell
Today, I spoke to Lisa Nirell, who is the Chief Energy Officer of EnergizeGrowth®, and the author of EnergizeGrowth® NOW: The Marketing Guide to A Wealthy Company. In this interview, Lisa talks about how she came up with her brand name, goes over some issues that impact entrepreneurs when they’re businesses are expanding, and more.…
Personal Branding Interview: Jeffrey Gitomer
Today, I spoke to Jeffrey Gitomer, who is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and in2008, Jeffrey was inducted into the National Speaker Association’s Speaker Hall of Fame. In this interview, Jeffrey talks about how he got …